B2B Lifecycle Marketing
Full funnel personalized marketing solutions from first touch to customer advocacy
Be the architect of your marketing lifecycle
The customer journey is filled with missed moments. We make sure you capture all of them.
Reach your target audience
We design and launch targeted awareness campaigns with authenticity in mind. This generates high quality interest and action from the right audiences at the right time.
Tell stories that convert
Using intelligent segmentation, our multi-touch journey experiences are built to turn interest into intent and leads into revenue.
Win customer trust
Our post-sale strategies help you keep customers engaged, reduce churn, and surface new growth opportunities through advocacy and retention campaigns.
Other agencies stop at MQLs, we keep going
Xtra Mile delivers lifecycle marketing solutions designed around a customer's entire journey—from acquisition to expansion. Whether it’s through ABM, content, events, or automation, we tailor every program to your growth goals.
We bring art, strategy, philosophy and a great deal of psychology to the table
Here’s how we make B2B marketing delectable.
Vision
The vision is our clear understanding of your business, its purpose, and what you want to achieve.We study your company, products and services, form a vision for your marketing strategy and ensure that all activities that follow are aligned.
Methodology
The vision will not be conveyed properly without a clear methodology behind it. We design and execute detailed and practical plans that include essential ingredients like in-depth study, rich content, realistic frameworks, carefully drawn journeys, metrics, buyer personas, analytics and much more. As important, we help you define the value propositions and customer insights you need for successful marketing.
Team
The best-laid plans will fail without the right people to execute them. B2B marketing is a melting pot of skills and professions. Xtra mile employs digital campaign managers, social-media experts, graphic designers, content writers, marketing communications managers, employer branding gurus. Only people with the right talent and a track record of success can make your marketing efforts a true success.
Tools
Marketing automation, KPI's, analytics, CRM, big data and all other buzzwords are essential to plan your programs and measure your results. We partner with platforms like Marketo, HubSpot, Leadiro, Zoominfo, and others to ensure you’re always on the right track.
Online/Offline Integration
Even though most marketing efforts today go to digital, don’t forget the personal touch. After all, campaigns are done, a phone call or a face-to-face meeting is what will ultimately seal the deal. We help you distill digital leads so you can contact the ones that bring you revenue.
Review
After you have mixed all the ingredients and put your dish into the oven, you have to constantly monitor its progress. In your marketing efforts, this is achieved by recurring reviews, using analytics tools and perfecting the process for the next marketing program.