Get More Cybersecurity Buyers Talking to You 

Guidance for every step of the cybersecurity marketing cycle

From strategy to execution, we’ll get your ideas resonating with the cybersecurity world. 

Strategy

We’ll build a framework that’s authentic to your buyer’s needs with measurable reporting.

  • Messaging/Positioning
  • Persona testing
  • Content strategy
  • Intent data targeting

Creative

No cookie cutter design or copycat deliverables allowed when working with us.

  • Branding
  • Visual identity
  • Website design
  • Marketing asset creation

Execution

Professionals to support those time-consuming areas that require niche expertise

  • Media planning /buying
  • Email/social media management
  • Search (SEO/SEM)
  • Public relations

Marketing agency built by CISO visionaries.

We were the world's first marketing advisory firm built from the ground up by CISOs. Today, hundreds of cybersecurity organizations trust us to help them go to market and drive revenue. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

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Marketing operations experts with a security soul

Xtra mile is a global B2B lifecycle marketing agency specializing in transforming customer engagement from acquisition to retention, particularly within the hi-tech and industrial sectors. Our lifecycle marketing approach is all about the value a company brings to all its shareholders.

Learn more about Xtramile

When you need something more cyber than a Madison Avenue marketing agency 

Intellectual capital support 

Use our specialized playbooks, battle-tested by practitioners, whether you need an extra hand or an entire auditorium. 

CISO Advisory Panel 

Pressure-test your messaging and positioning before it hits the market so you don’t waste resources. 

Sales knowledge transfer 

Ensure your campaign tactics lead to better human sales interaction so the go-to-market team can go beyond.  

Media production powerhouse 

World-class editorial and creative teams craft media that cybersecurity professionals love and trust—since 2006.  

Intelligence on 2M security practitioners 

Get access to ISMG intent data that’s so granular you can make your marketing decisions human to human. 

Proven track record

Hundreds of happy clients trust us to help them tackle their most challenging cybersecurity marketing endeavors

“Xtra mile gives us confidence in everything related to marketing. We define the objectives and they help us achieve them while managing all our marketing efforts, including planning and execution of yearly marketing plans, channel marketing campaigns, handling the work with our partners in Israel and abroad ”

Lior Dolphin

Security Account Manager, Cisco Security

Latest resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

Producing Cybersecurity Videos in Hostile Environments

Not everyone believes in the power of cybersecurity video. Use this playbook to convince them and ease the process!

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Is CompTIA Security+ the Best First Certification to Get?

Is CompTIA Security+ the best cybersecurity certification for beginners? Explore its history, quirks, and value with CyberEd.io’s Prep Path.

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A Good Cybersecurity Marketing Lead is Hard to Find

To get the highest quality cybersecurity marketing leads, you need to think carefully about the content journey your buyer is on.

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How I Cured Cybersecurity Content Creation Insomnia

I used to lose sleep over cybersecurity content creation—literally. Hours spent parsing SME transcripts. Weeks refining drafts. And even then, it felt like no one noticed. Everything changed over lunch with a CISO who told me: “Your content is great. Your audience just doesn’t see its value.”

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Why Cybersecurity Marketers Need Better Intent Data to Survive

Struggling with low-quality leads in cybersecurity marketing? Generic buyer intent data falls short in today’s digital landscape. Discover how Athena by ISMG delivers contact-level intelligence and optimizes CRM entry points for better top-of-funnel results.

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Maximizing the Impact of Cybersecurity Events Marketing and Webinars

Cybersecurity events and webinars are powerful tools for trust-building, brand elevation, and lead generation—but only when executed strategically. From selecting relevant themes and engaging speakers to leveraging AI-driven personalization and post-event follow-ups, success lies in thoughtful planning and multi-channel promotion. This resource delivers actionable insights for maximizing the ROI of your cybersecurity marketing events, whether virtual, in-person, or hybrid. Learn how to align content with audience priorities, drive measurable engagement, and convert attendees into long-term advocates.

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Let us bring your vision to life. Experts are standing by to help you meet your goals.

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