The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Get More Cybersecurity Buyers Talking to You 

Guidance for every step of the cybersecurity marketing cycle

From strategy to execution, we’ll get your ideas resonating with the cybersecurity world. 

Strategy

We’ll build a framework that’s authentic to your buyer’s needs with measurable reporting.

  • Messaging/Positioning
  • Persona testing
  • Content strategy
  • Intent data targeting

Creative

No cookie cutter design or copycat deliverables allowed when working with us.

  • Branding
  • Visual identity
  • Website design
  • Marketing asset creation

Execution

Professionals to support those time-consuming areas that require niche expertise

  • Media planning /buying
  • Email/social media management
  • Search (SEO/SEM)
  • Public relations

Marketing agency built by CISO visionaries.

We were the world's first marketing advisory firm built from the ground up by CISOs. Today, hundreds of cybersecurity organizations trust us to help them go to market and drive revenue. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

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Marketing operations experts with a security soul

Xtra mile is a global B2B lifecycle marketing agency specializing in transforming customer engagement from acquisition to retention, particularly within the hi-tech and industrial sectors. Our lifecycle marketing approach is all about the value a company brings to all its shareholders.

Learn more about Xtramile

When you need something more cyber than a Madison Avenue marketing agency 

Intellectual capital support 

Use our specialized playbooks, battle-tested by practitioners, whether you need an extra hand or an entire auditorium. 

CISO Advisory Panel 

Pressure-test your messaging and positioning before it hits the market so you don’t waste resources. 

Sales knowledge transfer 

Ensure your campaign tactics lead to better human sales interaction so the go-to-market team can go beyond.  

Media production powerhouse 

World-class editorial and creative teams craft media that cybersecurity professionals love and trust—since 2006.  

Intelligence on 2M security practitioners 

Get access to ISMG intent data that’s so granular you can make your marketing decisions human to human. 

Proven track record

Hundreds of happy clients trust us to help them tackle their most challenging cybersecurity marketing endeavors

“Xtra mile gives us confidence in everything related to marketing. We define the objectives and they help us achieve them while managing all our marketing efforts, including planning and execution of yearly marketing plans, channel marketing campaigns, handling the work with our partners in Israel and abroad ”

Lior Dolphin

Security Account Manager, Cisco Security

Latest resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

The Free Tool That Fooled

A freemium cybersecurity tool generated 95% of pipeline for 18 months, earning a government site feature and positioning a cybersecurity vendor as a mission-driven brand, but its robust features cannibalized paid tier upgrades. Strategic alignment, usage limits, and clear premium differentiation are critical to balance lead generation with sustainable revenue in a commoditized market.

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Choosing Credible Cybersecurity B2B Influencers

Chasing big name B2B influencers in cybersecurity can do more harm than good because they lack topical credibility. Despite having a large audience, their message won't hit the targeted buying groups you care about most.

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Why Compliance Messaging is Ignored

Flaunting GDPR, SOC 2, or PCI DSS as unique features misses the mark—buyers expect these as table stakes. Instead, captivate them by showcasing outcomes

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Cybersecurity Purchases: Beyond CISO Control

CISOs don’t solely decide cybersecurity purchases. Diverse buying teams, including technical users, heavily influence decisions. Effective vendor strategies engage both executives and evaluators.

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The New ROI: Brand Building in Cybersecurity Marketing

AI is stealing search traffic, clicks, and conversions for cybersecurity marketers. We share how to quickly adapt with a brand building focus.

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Fear Fatigue is Undermining Cybersecurity Branding

Cybersecurity marketers often rely on fear, uncertainty, and doubt, casting hackers as villains to grab attention, but this alienates buyers who tune out negativity. Instead, fostering trust through actionable insights and success stories builds credibility and meaningful connections. Shift from scare tactics to empowerment for a more effective, positive approach.

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Let us bring your vision to life. Experts are standing by to help you meet your goals.

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