ISMG Acquires INE to Advance Global Cyber Readiness Across Every Discipline and Role

Read the Press Release

Take the Guesswork out of Cybersecurity Marketing.

Request a demo

Athena for sales

From targeting new accounts and nurturing existing to prioritizing engagements and managing pipelines, Athena empowers sales with data-driven insights to inform every stage of the sales journey.

 

Learn more

Athena for marketing

Identify the right buying teams earlier using contact-level intelligence (CLI). Activate ISMG channels your audience already trusts, to nurture buying teams over time and earn a place on day-one shortlists.

Learn more

Athena case studies

“We knew someone at JPMorgan was researching our product category…but who? Hundreds of people fit our ICP. How were we supposed to follow-up?”

Two case studies explore CLI’s impact on client pipeline.

Download case study

Reliable contact-level intelligence
built on unmatched first-party data

Athena is built on proprietary first-party signals from cybersecurity leaders’ real behavior across ISMG’s ecosystem.

It captures what leaders read and research across ISMG’s media network, what priorities get debated and validated at executive events, what’s top-of-mind inside major enterprises through private CISO communities, and what organizations consume through ISMG’s CyberEd training platform to build skills and close gaps.

The result is a higher-quality foundation of intent data that drives the right outreach at the right time.

Account-level signals hide the people who actually decide

Real decisions are made by buying groups, not anonymous accounts. Understanding who those buyers are, requires contact-level visibility.

38 media properties | 500k daily audience interactions | 400 in-person events

Athena tackles your biggest ABM challenge

Enhance your Revenue Pipeline with Athena’s Contact-Level Intelligence. Athena's compelling combination of proprietary publisher signals, laser-focused keyword capture, and the unrivalled power to decipher behavioral intent at the contact and buying group level is tailored to meet your biggest ABM challenge.

Elevate your marketing strategy with Athena's precision insights

Always-On Presence, Not One-Time Touches

Athena’s detailed insights create highly targeted ABM campaigns that resonate with your audience.

○ Identifies high-intent prospects and buying groups for prioritized outreach
○ Brand visibility is sustained over time, reinforcing awareness as buyer interest evolves
○ Precision targeting to reach the right audience and increase their conversion rates

Schedule a demo

Content that connects and converts

Athena tracks engagement with sponsored content, webinars, and thought leadership — providing contact-level visibility into what resonates and how buyers interact with your message.

○ Personalize content, ensuring it speaks to the needs and interests of your audience
○ Drive conversions through relevant and timely successive content
○ Develop content strategies based on audience engagement

Schedule a demo

Stay ahead with real-time market insights

Use Athena to stay ahead of market trends, adapting your marketing strategies to the evolving needs of your audience.

○ Transform general activity into a complete view of your account universe and user engagement
○ Understand your evolving trends earlier with real-time visibility into top research themes
○ Easily employ data-driven insights and expert analysis to enhance your entire GTM strategy

Schedule a demo

Maximize your marketing spend

Using contact-level intelligence, Athena ensures influence reaches the right people within each account, not just anonymous audiences, across digital, event, and experiential channels.

○ Achieve higher ROI through data-driven decision making and allocation
○ Visibility into active contacts and buying groups enables more informed outreach and follow-up
○ Prioritize the right buyers, influence demand early, and accelerate opportunities

Schedule a demo

Transform your sales approach with Athena's actionable intelligence

Focus on the most promising leads

Athena enables sales teams to prioritize prospects based on their engagement and intent, focusing efforts where they count.

○ Identify high-intent prospects for prioritized outreach
○ Focus resources on leads most likely to convert
○ Streamline the sales pipeline for efficiency

Schedule a demo

Engage with insights

Use Athena's detailed contact-level data to inform your outreach, making every interaction more relevant and impactful.

○ Tailor outreach strategies based on prospect behavior
○ Enhance engagement with personalized communication
○ Build stronger relationships through informed interactions

Schedule a demo

Engage with confidence

Athena generates awareness by retargeting prospects already exhibiting intent, through successive messaging on trusted ISMG channels.

○ Engage in meaningful conversations with prospects that have already developed brand awareness and buying team consensus.
○ Shorten sales cycles by focusing on the leads’ and teams ready to engage by exhibiting multiple sponsor interactions.
○ Sales are reinforced throughout the journey with high-impact branding targeted at engaged prospects and buying teams.

Schedule a demo

Close deals faster

Accelerate your sales cycle with Athena by engaging with prospects who are ready to make decisions.

○ Engage with prospects at the right time in their journey
○ Reduce the length of the sales cycle with targeted interactions
○ Increase the speed of deal closures with timely engagement

Schedule a demo

Influence the invisible cybersecurity buyer

Tap into opportunities that weren’t previously visible. Shape buyer perception before they have formed strong opinions about which vendors they’ll short-list.

In this on-demand interview, ISMG leaders Ron Glucksman, Managing Director of Growth Strategy, and Anna Delaney, Executive Director of Productions, unpack the new realities of cybersecurity marketing — where traditional funnels no longer capture how modern buyers make decisions.

Flexible by design: Use Athena your way

Athena is available as a self-serve platform and as a fully managed service led by ISMG market experts.

Whether your team wants hands-on control or expert-led execution, Athena adapts to your needs without forcing you into new workflows or tools.

Speak with the team

Ready to experience the power of Athena for yourself?



By submitting this form, you agree to our Privacy & GDPR Statement.

Discover how Athena helps cybersecurity go to market teams

Read the latest thought leadership and case studies from the Athena team

Buying Cybersecurity Intent Data, Part 1: Where’s the Proof?

Four questions that separate cybersecurity buyer research from a very impressive pile of market noise.

Read more

What Makes a Cybersecurity Case Study Feel Inauthentic?

Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.

Read more

The Oldest Shark in B2B Cybersecurity Marketing

The old cybersecurity "buyer intent" shark does not need to disappear. It just needs some new teeth. Account signals still tell marketers where something interesting may be happening. First-party, contact-level behavior tells you whether the people inside that account are actually circling a problem.

Read more

Removing the Complexity of Cybersecurity ABM Campaigns

Learn what it takes to speed up launching a meaningful cybersecurity ABM campaign

Read more

Why Cybersecurity Marketers Need Better Intent Data to Survive

Struggling with low-quality leads in cybersecurity marketing? Generic buyer intent data falls short in today’s digital landscape. Discover how Athena by ISMG delivers contact-level intelligence and optimizes CRM entry points for better top-of-funnel results.

Read more

Trusted Influence: Why Security Buyers Decide Before You Ever Reach Them

By the time a CISO opens your email, they've already formed an opinion. Security buyers build their shortlist inside trusted publications, peer communities, and industry summits — long before they answer a pitch. Here's how demand gen and field marketers can earn real credibility in those environments, well before engagement ever begins.

Read more