Marketing Newsletter
January 2026 Edition
ISMG’s monthly newsletter for cybersecurity marketers who want less noise, sharper positioning, and marketing that pushes all the right buttons.
Cybersecurity Marketer's Events Strategy
Join CyberTheory and ISMG for a data-driven session revealing exactly what top cybersecurity vendors did in 2025 to reduce sales cycles, break through market noise, and drive the most tactical conversions from their events spend.
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Featured resources from January 2026
Blog: Why I Fix the Homepage First
January 22, 2026
Most early-stage cybersecurity website redesigns fail not because of design, but because they prioritize aesthetics over clarity, trust, and conversion. This article explains why the homepage—not a full redesign—is the highest-leverage place to start.
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Infographic: Interviewing Cybersecurity Founders
January 14, 2026
In an environment where both human audiences and generative AI reward clarity and specificity, the way founders are interviewed directly affects how companies—and entire categories—are understood.
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Blog: Avoid the Smoke Machine
January 7, 2026
The cybersecurity smoke machine is a founder’s worst marking nightmare. Learn how to avoid being sucked into it by committing to one clear thesis and running tight, objective experiments that force reality to show up fast.
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CISO Engagement and Decision Drivers Study
Learn what’s hot in this third installment of data-driven research from our exclusive partnership with Cyentia Institute, providing insights into where CISOs and cybersecurity buyers devote their attention – from content consumption patterns and intent data to topic engagement insights – all backed by actual engagement from ISMG’s database of 2+ million subscribers.
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