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The Most Overused Word in Cybersecurity Marketing
In cybersecurity marketing, the word “signal” has become wildly overused—often standing in for something it is not: buyer intent. Signals are observations. Intent is motivation. Confusing the two leads to inflated dashboards, low-quality leads, and sales teams chasing activity instead of action. This article breaks down the difference between signals and intent using real-world examples, industry insight, and a few uncomfortable truths (plus an unfortunate amount of kale). If you want to understand when engagement actually predicts buying behavior—and when it’s just noise—this is your map.
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Cloud-Native Application Protection Platform (CNAPP) Market Guide
ISMG’s new Cloud-Native Application Protection Platform (CNAPP) Market Guide 2025 reveals how enterprises are consolidating security operations and adopting AI-driven prevention strategies to stay ahead of evolving threats.
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Month 3: The Cybersecurity Content Engine
In Month 3 as a cybersecurity marketer, you transform momentum into a content engine—repurposing webinars, testing messages, and scaling reach through syndication, live engagement, and data-driven lead generation.
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Your Second Month as a Cybersecurity Marketer
In month two of your 30-60-90-day plan as a cybersecurity marketer, it’s time to turn insights into action. One of the fastest ways to build credibility and generate leads is through a strategic, high-impact webinar. This 10-step guide walks you through choosing the right topic, promoting effectively, managing presenters, and maximizing ROI to prove your value and keep your momentum strong.
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Your First 30 Days as Cybersecurity Marketer
Your first 30 days as a cybersecurity marketer will define how you’re seen for the rest of your tenure. You don’t have time to play “brand strategist” while the founders are waiting for leads. Skip the marketing theater — the frameworks, personas, and PowerPoint promises. Instead, start by building structured conversations, not content inventories. Learn what’s really being said (and not said). Deliver quick, emotional-connection content that hits the market fast. Marketing is subjective until MQLs start coming in — so move like a monster truck: deliberate, confident, unstoppable. In cybersecurity, momentum isn’t optional — it’s survival.
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How Saviynt Turned Content into 300 High-Intent Leads
For Saviynt, one of the most innovative names in Identity and Access Management (IAM), the mission was clear: move beyond awareness and generate traction that converts. Read the full case study to learn how!