The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Trusted Cybersecurity Research

Explore our custom programs designed to build market credibility in a highly competitive space

When you need your research to go beyond data points

To gain mainstream publicity, one of the most powerful tools is sharing new discoveries with the cybersecurity world. We’ll turn your thesis into a full campaign—driving distribution and accelerating trust.

Marketing Teams

Amplify your message with ISMG’s unmatched credibility and generate high quality leads.

Subject Matter Experts

Position yourself as a respected thought leader with a compelling point of view.

Your data deserves a voice that can hit all the right notes

Since 2006, ISMG has been the name cybersecurity professionals trust for industry research. Our custom programs don’t just build data sets, they help tell the story your audience wants to hear. We’ll take your findings and bring them to life with interesting narratives and a point of view you won’t find anywhere else. Our global editorial team guides your research every step of the way, so you can rest assured your has a voice and reach that’s global and unforgettable.

Our cybersecurity research isn’t just a numbers game

Carefully crafted distribution strategies and thoughtful guidance from our expert editorial team set us apart from other pure play research providers.

Personalized attention from industry experts

ISMG’s world renown editorial team works hand in hand with veteran campaign strategists. Our proprietary research frameworks are consistently refined to build unique research content for today’s demanding cybersecurity audience.

Custom programs built around your specific requirements

We will work with you to design a program that goes beyond a question-and-answer outline. Demand fulfillment is a core component of our research campaign strategy. This way, your data does the talking not only with credibility but with actionable results your go-to-market team can measure.

Distribution strategy that uncovers buyer behavior

Our research execution is effective because we leverage the power of ISMG’s ecosystem of media properties. Your content will have precise distribution parameters as well as insights powered by our Athen intent intelligence engine. We will match your content with buyer’s who care most about the topic.

Lasting content that is evergreen

You’ll get enough quality content that you can penetrate any marketing channel. Reuse and repurpose in a wide range of formats from social media video to podcasts, and even wider press coverage.

Latest marketing resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

What Intent Data Tells Us About CISOs in 2025

In 2025, CISOs aren’t just passive content consumers—they’re active researchers navigating an ecosystem of signals across editorial, event-driven, and third-party platforms. The CyberTheory/Cyentia report reveals how intent data shines a light on that journey, helping marketers detect momentum early and engage more meaningfully across the entire buying team.

What Makes a Cybersecurity Case Study Feel Inauthentic?

Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.

What 1,500 Hours of Cybersecurity Cold Calls Taught Me

Cold calling still works—especially when it’s built on insight, not scripts. After listening to over 1,500 hours of cybersecurity sales conversations, I’ve learned that trust isn’t earned with charm, but with relevance, timing, and empathy. The best reps show up informed, speak to real risks, and build credibility in under 30 seconds.

Highlights from CyberTheory’s 2025 CISO Engagement Study

CyberTheory's 2025 CISO Engagement and Decision Drivers Study is live. The research has been visualized by the Cyentia Institute. If you're looking to understand how CISOs think and what content they consume, this resource provides data-backed insights to help you target them effectively and build trust.

CISO Engagement and Decision Drivers Study

Learn what’s hot in this third installment of data-driven research from our exclusive partnership with Cyentia Institute, providing insights into where CISOs and cybersecurity buyers devote their attention.

Proving Intelligence in AI Messaging

Cybersecurity buyers are no longer swayed by generic “AI-powered” claims—instead, they demand clear proof of intelligence through specific, outcome-driven messaging that demonstrates real value, transparency, and measurable impact.