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Trusted Cybersecurity Research

Explore our custom programs designed to build market credibility in a highly competitive space

When you need your research to go beyond data points

To gain mainstream publicity, one of the most powerful tools is sharing new discoveries with the cybersecurity world. We’ll turn your thesis into a full campaign—driving distribution and accelerating trust.

Marketing Teams

Amplify your message with ISMG’s unmatched credibility and generate high quality leads.

Subject Matter Experts

Position yourself as a respected thought leader with a compelling point of view.

Your data deserves a voice that can hit all the right notes

Since 2006, ISMG has been the name cybersecurity professionals trust for industry research. Our custom programs don’t just build data sets, they help tell the story your audience wants to hear. We’ll take your findings and bring them to life with interesting narratives and a point of view you won’t find anywhere else. Our global editorial team guides your research every step of the way, so you can rest assured your has a voice and reach that’s global and unforgettable.

Our cybersecurity research isn’t just a numbers game

Carefully crafted distribution strategies and thoughtful guidance from our expert editorial team set us apart from other pure play research providers.

Personalized attention from industry experts

ISMG’s world renown editorial team works hand in hand with veteran campaign strategists. Our proprietary research frameworks are consistently refined to build unique research content for today’s demanding cybersecurity audience.

Custom programs built around your specific requirements

We will work with you to design a program that goes beyond a question-and-answer outline. Demand fulfillment is a core component of our research campaign strategy. This way, your data does the talking not only with credibility but with actionable results your go-to-market team can measure.

Distribution strategy that uncovers buyer behavior

Our research execution is effective because we leverage the power of ISMG’s ecosystem of media properties. Your content will have precise distribution parameters as well as insights powered by our Athen intent intelligence engine. We will match your content with buyer’s who care most about the topic.

Lasting content that is evergreen

You’ll get enough quality content that you can penetrate any marketing channel. Reuse and repurpose in a wide range of formats from social media video to podcasts, and even wider press coverage.

Latest marketing resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

Infographic: Interviewing Cybersecurity Founders

In an environment where both human audiences and generative AI reward clarity and specificity, the way founders are interviewed directly affects how companies—and entire categories—are understood. Explore the infographic and learn how ISMG.Studio applies journalist-grade interviewing to elevate founder credibility and market influence.

How to Interview Cybersecurity Founders Like a Journalist

Learn how to interview cybersecurity founders like a journalist to build a powerful content foundation that earns industry respect

Pre-flight Checklist for Paid Media

If your paid cybersecurity marketing campaigns are generating clicks and “leads” but not meetings, you’re one launch away from being seen as a smoke machine marketer. This 2-page, checklist helps you stop marketing smoke and build demand you can prove—before you spend another dollar.

Avoid the Smoke Machine

The cybersecurity smoke machine is a founder's worst marking nightmare. Learn how to avoid being sucked into it by committing to one clear thesis and running tight, objective experiments that force reality to show up fast.

The Most Overused Word in Cybersecurity Marketing

In cybersecurity marketing, the word “signal” has become wildly overused—often standing in for something it is not: buyer intent. Signals are observations. Intent is motivation. Confusing the two leads to inflated dashboards, low-quality leads, and sales teams chasing activity instead of action. This article breaks down the difference between signals and intent using real-world examples, industry insight, and a few uncomfortable truths (plus an unfortunate amount of kale). If you want to understand when engagement actually predicts buying behavior—and when it’s just noise—this is your map.

Cloud-Native Application Protection Platform (CNAPP) Market Guide

ISMG’s new Cloud-Native Application Protection Platform (CNAPP) Market Guide 2025 reveals how enterprises are consolidating security operations and adopting AI-driven prevention strategies to stay ahead of evolving threats.