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Quick Start Guide to Cybersecurity Buyer Intent Data

The cybersecurity market in 2025 is more crowded—and more competitive—than ever. If your team can’t pinpoint who is actively researching solutions and ready to buy, your campaigns risk falling flat.

Our Quick Start Guide to Cybersecurity Buyer Intent Data shows you how to transform noise into actionable intelligence and fuel ABM programs that actually convert.

Here’s what you’ll learn:

  • Decode key types of intent data—first-party, third-party, and contact-level signals
  • Identify actual decision-makers within target accounts, not just firm-level interest
  • Avoid the top pitfalls that lead to wasted ad spend and stalled pipelines
  • Build an “everlasting” Target Account List (TAL) with repeatable, high-ROI processes
  • Leverage AI and multi-channel signals to spot buyers across LinkedIn, podcasts, and beyond
  • Align sales and marketing teams with actionable insights directly in CRM and Salesforce
  • Accelerate sales cycles with real-time, intent-driven outreach strategies
  • Future-proof your ABM strategy to dominate the cybersecurity landscape in 2025

By mastering contact-level intelligence, you’ll engage the right people, shorten the buyer’s journey, and outpace your competition.

Download the Quick Start Guide Now

Brought to you by Athena

Our data scientists transformed millions of ISMG network touchpoints into Athena—a unique managed service platform built for cybersecurity go-to-market teams to deliver higher-quality leads and marketing efficiency. Powered by automation, AI, and actionable analytics, Athena makes getting high quality cybersecurity leads easier than ever.

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