How Fortinet Drove $15M in SASE Pipeline with ISMG

When Fortinet set out to scale demand for its Secure Access Service Edge (SASE) solutions, the challenge was clear: build a high-quality pipeline with a lean team while proving ROI. By partnering with ISMG, Fortinet unlocked the insights, reach, and execution power needed to exceed aggressive goals.

🚀 Key Results

• $15.8M in pipeline influenced (2024)

• $7.5M in pipeline generated year-to-date (2025)

• $5.4M in closed-won opportunities (2024)

• 50%+ of leads at Director level or higher

• 7+ new Fortune 1000 buying teams engaged within 60 days

What Made the Difference

• Targeted Content Syndication aligned with Fortinet’s Target Account List (TAL)

• High-impact Webinars, including “Rethinking Network Security in the Age of SASE”

• Executive Roundtables that fostered trust and peer engagement

• Athena Intelligence to identify and prioritize real buyer intent signals

• Proactive Campaign Support that lightened the load for a lean marketing team

“ISMG knows their audience. They know what works. You can put your trust in them.”
— Andrew Daniel, Marketing Leader, Fortinet