CISO Engagement and Decision Drivers Study

The 2025 Cybersecurity Pulse Report: Advanced Threat Research Edition |
Download the reportIf you’re hiring a cybersecurity marketer, don’t treat referrals as a shortcut. Too often, personal recommendations replace real vetting—and that’s risky. From investor confidence to team morale, the cost of a bad hire is steep. Here’s why “trust but verify” should guide your next marketing hire—and the steps to get it right.
Startups often believe great products attract great people — but without brand recognition, they’re invisible to top-tier talent. Unlike cybersecurity giants with built-in credibility, early-stage companies must earn trust before they can hire it. This post explores why brand building isn’t optional, how perception shapes recruitment, and why founders must start building authority from day one.
Learn how question-based content, tailored to definitional, procedural, comparative, situational, and predictive queries, empowers marketers to dominate AI-driven narratives and establish authority in conversations that shape the industry.