6 Considerations for Marketing to OT Security Decision Makers

As a marketing leader in the cybersecurity industry, you understand the importance of staying ahead of market trends and customer needs. We’re excited to share two invaluable resources that will help you refine your messaging and strategy when targeting the critical manufacturing sector.

This concise infographic offers key insights to guide your marketing efforts:

• Emphasize OT-IT convergence in your messaging
• Address ransomware threats specific to manufacturing
• Develop persona-centric marketing strategies
• Highlight total cost of ownership and scalability
• Champion proactive, risk-based security approaches
• Leverage OT-specific events and thought leadership

ManuSec USA 2024 Cybersecurity Pulse Report

Additionally, you can download the comprehensive ManuSec USA 2024 Cybersecurity Pulse Report, featuring insights from 61 industry leaders on the most pressing OT security challenges. This in-depth report will help you:

• Align your product messaging with current industry pain points
• Identify emerging market opportunities in manufacturing cybersecurity
• Understand the language and priorities of OT security decision-makers
• Refine your content strategy with expert quotes and real-world scenarios

Key topics covered in the full report include:

• IT-OT convergence risks
• Ransomware threats in manufacturing
• Zero trust implementation in OT environments
• Data overload and alert fatigue management
• Future-proofing OT systems with digital identity solutions

By leveraging these insights, you'll be better equipped to create compelling campaigns that resonate with manufacturing security leaders and practitioners.

Don't miss this opportunity to elevate your marketing strategy. Download both resources today and gain a competitive edge in the rapidly evolving OT security market.

If you’d like to speak with our team about targeted campaigns and solutions to reach an OT audience, please Contact Us and we’ll get right back to you.