Elichman Will Lead Strategic Initiatives Fostering Global Consistency and Cohesion in ISMG’s Offerings
Princeton, NJ – February 1, 2024 – As ISMG continues its rapid growth and expansion journey, the organization is proud to announce the appointment of David Elichman as chief collaboration officer. In this pivotal role, Elichman will spearhead efforts to enhance collaboration across different business units, geographies, and product teams, ensuring a seamless and cohesive approach to propel the organization’s future growth.
With a diverse and extensive portfolio comprising 37 media properties, ISMG Global Events, Athena (ISMG’s Intent-Based Platform), CyberEdBoard, CyberEd.io, CyberTheory, CIO.inc, XtraMile, and QG Media, ISMG recognizes the need to foster consistency across its key business units. Elichman’s promotion reflects ISMG’s commitment to aligning efforts and amplifying its impact within the cybersecurity industry.
“As leaders in the cybersecurity and media industry, we recognize the profound significance of seamlessly integrating our acquired ventures to enhance profitability. Another equally crucial element in our success is the steadfast commitment to maintaining consistency across all ISMG brands,” said Sanjay Kalra, CEO, ISMG. “This dedication to both strategic integration and brand coherence underscores our commitment to continue delivering exceptional value to our customers and audiences, now and for the future.”
Unified by strategic acquisitions through its ‘build, grow and acquire’ approach, ISMG has undergone a transformative expansion. The inclusion of Grey Head Media’s CIO business into ISMG’s portfolio fueled the launch of the CIO.inc platform, enabling ISMG to spearhead a push toward changing the narrative around the CIO’s role in cybersecurity, offering expert insight and thought leadership to cater to the needs of today’s IT and CIO community globally.
Xtra-Mile’s incorporation bolstered the services offered through ISMG’s CyberTheory business unit, focusing on marketing advisory services, including marketing automation, mar-tech stack development, and sales enablement – particularly, targeting some of the largest cybersecurity and technology vendors who are deeply ingrained in critical infrastructures all over the world.
Furthermore, with the recent acquisition of QG Media, ISMG has expanded its event offerings to over 500 events across a range of formats for its global audience of senior practitioners and its sponsors – addressing the needs of cybersecurity professionals, particularly in the realm of OT security.
“To continue our growth journey, we must focus on several key elements,” said David Elichman, chief collaboration officer, ISMG. “Our success hinges on our people, streamlined processes and innovative product offerings. We will invest in talent acquisition and operational efficiency and introduce new products to meet the ever-evolving needs of our valued clients and partners.”
As chief collaboration officer, Elichman will play an instrumental role in ensuring the seamless integration of these acquired entities, including Grey Head Media, Xtra-Mile, and QG Media, into the ISMG portfolio – thereby maximizing revenue opportunity across the board.
The ISMG’s cornerstone brands – CyberEd.io edtech initiative offering a world-class cybersecurity education curriculum; CyberTheory, a specialized marketing advisory firm, focusing on servicing vendors within the cybersecurity space; and CyberEdBoard, an exclusive community, recognized for its role in nurturing cybersecurity leaders and bringing together CISOs and IT executives – will be at the forefront of this integration.
Elichman’s responsibilities extend to strategically driving growth initiatives across all ISMG brands; identifying and capitalizing on opportunities within this dynamic industry; and ensuring alignment with the organization’s core values, mission, and strategic objectives.
In an era where AI takes center stage in driving global transformations, ISMG introduced a suite of AI-enabled initiatives. Its strategy to weave AI technologies throughout its operations is designed to elevate its service offerings, ensuring customers and audiences benefit from the most advanced solutions in the industry.
As ISMG continues to revolutionize its business operations, Elichman’s new role aligns with its overarching strategy to unify its current and expanding lines of business and leverage the strengths of each entity within its portfolio. In this role, he will have access to a global team of resources, empowering him to shape the future trajectory of ISMG.
Elichman’s appointment signifies ISMG’s unwavering dedication to growth, consistency and the relentless pursuit of excellence. The organization looks forward to the collaboration, growth and future acquisitions that lie ahead.
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About ISMG
ISMG is the world’s largest media organization devoted solely to cybersecurity and risk management. Each of its 37 media properties provides education, research, and news that is specifically tailored to key vertical sectors including banking, healthcare, and the public sector; geographies from North America to Southeast Asia; and topics such as data breach prevention, cyber risk assessment, AI, and fraud. Its annual global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.
About CyberEd.io
CyberEd.io is on a mission to ‘Close the Gap’ by providing comprehensive cybersecurity education to the industry. Millions of cybersecurity jobs go unfilled today globally due to a shortage of essential skills. From basic cybersecurity skills to job/role-specific skills, the shortage of qualified resources is overwhelming. And this gap continues to expand with every new attack, every new technology innovation introduced at an organization, every new compliance requirement, and every new business initiative that extends an organization beyond its physical boundaries and geographical reach. CyberEd.io provides the cybersecurity training and education needed to close this gap. Taught by a faculty of industry-renowned practitioners, the courseware on CyberEd.io is focused on building resiliency and improving the capability maturity for cybersecurity programs at organizations of every size.
About CyberTheory
CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as its parent company, CyberTheory retains exclusive access to proprietary communities from which it gathers intelligence and validates the marketing strategies executed for its clients. It provides a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.
About CyberEdBoard
CyberEdBoard is the premier members-only community of executives and thought leaders in the fields of security and IT. Membership in ISMG’s CyberEdBoard provides executives with a powerful peer-driven collaborative ecosystem and library of resources to address complex challenges shared by CISOs and senior security leaders worldwide. Executive members utilize the CyberEdBoard engagement platform to further enhance their professional brands, create and exchange member-exclusive resources, obtain accredited education and content, contribute in the executive mentor marketplace and seamlessly connect with senior security peers and experts around the world.
About QG Media
QG Media is an international provider of cutting-edge B2B conferences and digital content for technology leaders. Focusing on cybersecurity and IoT (internet of things), QG brings together business leaders to demonstrate thought leadership through content-driven presentations, interviews and webinars. The success of any QG Media event lies in providing expertly curated programs, inviting industry leading speakers, along with offering extensive networking opportunities to promote collaboration and drive innovation.
About Xtra-Mile
Incorporated in 2007, Xtra-Mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, the United States, and APAC. Xtra-Mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition cost (CAC). Xtra-Mile provides end-to-end marketing and employer branding solutions that drive results — from engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing clients. As a lifecycle-marketing agency, the company also works closely with businesses in employer-branding and employee experience strategies that create their unique positioning as employers in the global markets.
