The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Contact-Level Intelligence for Cybersecurity Marketing & Sales

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Managed service platform identifies your buyer’s unique interests

Get intelligence on the world's most valuable cybersecurity decision-makers, generating over 15M unique monthly touch points on ISMG's media network.

Cybersecurity marketing teams  

Identify the cybersecurity topics your buyers care about. Build hyper-targeted awareness and demand campaigns.

Cybersecurity sales teams 

Prioritize prospects based on their engagement and intent, focusing efforts where they count.

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Identify the contacts interested in you now

Track buyer behaviors, content interactions, and engagement signals in real time to identify high-intent prospects and inform targeted sales and marketing outreach.

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Combine your high-intent contacts into a buying group

Monitor account-level engagement to eliminate redundant messaging, align marketing and sales efforts, and focus on accounts showing clear purchase intent.

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Use our black box data to scale what works

Use performance data to scale high-impact content and execute targeted ABM campaigns that engage key decision-makers and influence the buying process.

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Turn your overwhelmed sales team into smooth operators

Deliver buyer insights, engagement data, and reporting directly into sales workflows, ensuring seamless intelligence access without disrupting existing processes.

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Accelerate buyer trust 
and earn respect

Maintain a steady stream of content that reinforces brand authority, supports demand generation, and keeps your company visible to target audiences.

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Being a cybersecurity marketer is difficult

Data providers make empty promises, forcing you to survive on cold and irrelevant leads. Relying on inferior intelligence doesn’t cut it when you’re competing for the same buyers with 5,000+ vendors. You end up losing trust by being tone-deaf and disingenuous. We built Athena in response to the explosive market demand for cybersecurity intent data.

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Latest resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

How to Survive as a Content Marketer in a Cybersecurity Startup

Being a content marketer in a cybersecurity startup is like assembling a jet mid-flight—navigating chaos, misaligned visions, and constant change. True success comes not from volume, but from crafting strategic, outcome-driven content and fighting for its visibility.

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What’s the Future of Cybersecurity Content Gatekeeping?

“Traditional content gatekeeping is fading fast as AI search and abundant cybersecurity thought leadership make PDFs and white papers less enticing. To capture attention now, marketers must offer exclusive events, real communities, or tools so valuable that prospects willingly trade their contact information.”

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What Intent Data Tells Us About CISOs in 2025

In 2025, CISOs aren’t just passive content consumers—they’re active researchers navigating an ecosystem of signals across editorial, event-driven, and third-party platforms. The CyberTheory/Cyentia report reveals how intent data shines a light on that journey, helping marketers detect momentum early and engage more meaningfully across the entire buying team.

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What Makes a Cybersecurity Case Study Feel Inauthentic?

Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.

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What 1,500 Hours of Cybersecurity Cold Calls Taught Me

Cold calling still works—especially when it’s built on insight, not scripts. After listening to over 1,500 hours of cybersecurity sales conversations, I’ve learned that trust isn’t earned with charm, but with relevance, timing, and empathy. The best reps show up informed, speak to real risks, and build credibility in under 30 seconds.

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Highlights from CyberTheory’s 2025 CISO Engagement Study

CyberTheory's 2025 CISO Engagement and Decision Drivers Study is live. The research has been visualized by the Cyentia Institute. If you're looking to understand how CISOs think and what content they consume, this resource provides data-backed insights to help you target them effectively and build trust.

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