The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Contact-Level Intelligence for Cybersecurity Marketing & Sales

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Managed service platform identifies your buyer’s unique interests

Get intelligence on the world's most valuable cybersecurity decision-makers, generating over 15M unique monthly touch points on ISMG's media network.

Cybersecurity marketing teams  

Identify the cybersecurity topics your buyers care about. Build hyper-targeted awareness and demand campaigns.

Cybersecurity sales teams 

Prioritize prospects based on their engagement and intent, focusing efforts where they count.

White glove managed service

Identify the contacts interested in you now

Track buyer behaviors, content interactions, and engagement signals in real time to identify high-intent prospects and inform targeted sales and marketing outreach.

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Combine your high-intent contacts into a buying group

Monitor account-level engagement to eliminate redundant messaging, align marketing and sales efforts, and focus on accounts showing clear purchase intent.

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Use our black box data to scale what works

Use performance data to scale high-impact content and execute targeted ABM campaigns that engage key decision-makers and influence the buying process.

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Turn your overwhelmed sales team into smooth operators

Deliver buyer insights, engagement data, and reporting directly into sales workflows, ensuring seamless intelligence access without disrupting existing processes.

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Accelerate buyer trust 
and earn respect

Maintain a steady stream of content that reinforces brand authority, supports demand generation, and keeps your company visible to target audiences.

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Being a cybersecurity marketer is difficult

Data providers make empty promises, forcing you to survive on cold and irrelevant leads. Relying on inferior intelligence doesn’t cut it when you’re competing for the same buyers with 5,000+ vendors. You end up losing trust by being tone-deaf and disingenuous. We built Athena in response to the explosive market demand for cybersecurity intent data.

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Latest resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

How High-Intent Leads Accelerate Pipeline and Maximize ROI

ISMG’s business-case study reveals how leading cybersecurity vendors are transforming pipeline performance with high-intent, contact-level leads. Discover proven strategies and real-world results — including faster conversions, larger deals, and ROI up to 21X.

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Exploiting Cybersecurity Buyer Intent Signals

Cybersecurity buyer intent signals reveal who is actively evaluating solutions, when they are most engaged, and how go-to-market teams can align efforts to accelerate revenue. Learn how to exploit them as a cybersecurity marketer!

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What’s Trending in Cybersecurity Account Based Marketing?

Cybersecurity account-based marketing in 2025 is being transformed by AI-powered filtering, multi-channel intent signals, and deep sales alignment—making contact-level intelligence the universal key to cutting through noise, engaging true decision-makers, and accelerating pipeline growth.

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Quick Start Guide to Cybersecurity Buyer Intent Data

How to transform noise into actionable intelligence and fuel ABM programs that actually convert.

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What Makes a Cybersecurity Case Study Feel Inauthentic?

Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.

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Cybersecurity Purchases: Beyond CISO Control

CISOs don’t solely decide cybersecurity purchases. Diverse buying teams, including technical users, heavily influence decisions. Effective vendor strategies engage both executives and evaluators.

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Are You Ready to Take ABM to the Next Level?

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