The 2025 Cybersecurity Pulse Report: Advanced Threat Research Edition |

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Contact-Level Intelligence for Cybersecurity Marketing & Sales

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Managed service platform identifies your buyer’s unique interests

Get intelligence on the world's most valuable cybersecurity decision-makers, generating over 15M unique monthly touch points on ISMG's media network.

Cybersecurity marketing teams  

Identify the cybersecurity topics your buyers care about. Build hyper-targeted awareness and demand campaigns.

Cybersecurity sales teams 

Prioritize prospects based on their engagement and intent, focusing efforts where they count.

White glove managed service

Identify the contacts interested in you now

Track buyer behaviors, content interactions, and engagement signals in real time to identify high-intent prospects and inform targeted sales and marketing outreach.

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Combine your high-intent contacts into a buying group

Monitor account-level engagement to eliminate redundant messaging, align marketing and sales efforts, and focus on accounts showing clear purchase intent.

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Use our black box data to scale what works

Use performance data to scale high-impact content and execute targeted ABM campaigns that engage key decision-makers and influence the buying process.

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Turn your overwhelmed sales team into smooth operators

Deliver buyer insights, engagement data, and reporting directly into sales workflows, ensuring seamless intelligence access without disrupting existing processes.

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Accelerate buyer trust 
and earn respect

Maintain a steady stream of content that reinforces brand authority, supports demand generation, and keeps your company visible to target audiences.

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Being a cybersecurity marketer is difficult

Data providers make empty promises, forcing you to survive on cold and irrelevant leads. Relying on inferior intelligence doesn’t cut it when you’re competing for the same buyers with 5,000+ vendors. You end up losing trust by being tone-deaf and disingenuous. We built Athena in response to the explosive market demand for cybersecurity intent data.

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Latest resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

How to Influence the Invisible Cybersecurity Buyer

Today’s cybersecurity buyers operate in stealth, shaping vendor preferences before sales ever knows they exist. Traditional funnels can’t keep up, leaving vendors invisible when it matters most.   In this on-demand interview, ISMG experts reveal how intent-driven intelligence and trusted communities uncover hidden demand, fuel pipeline, and accelerate sales. Learn how to turn disappearing buyers into visible opportunities — before your competitors do. 

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Accelerating Cybersecurity Sales with Buyer Intelligence 

Having cybersecurity buyer intelligence at your fingertips changes everything. Athena delivers deep insights into what accounts are researching, which competitors they’re engaging with, and which stakeholders are actively involved.

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Balancing Pipeline with Your Cybersecurity Brand

Cybersecurity buyers are discerning. They don’t just buy from vendors; they buy from voices they believe in. By balancing precision targeting with consistent, credible storytelling, marketers can meet quarterly goals and build a brand that endures. 

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Engaging Cybersecurity Decision-Makers in Trusted Communities 

Modern B2B cybersecurity marketing isn’t just about content creation; it’s about credible content placement. The community ecosystem makes all the difference.

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Identifying the Invisible — How to Spot Anonymous Buyers Before They Enter Your Funnel 

Every buyer journey leaves behind intent signals — patterns of content consumption, topic research, and company-wide engagement. The key is connecting those dots. That’s exactly what Athena does: detecting when target accounts are actively researching cybersecurity topics,

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The Disappearing Buyer — Why Cybersecurity Marketers Need a New Playbook 

To win with today’s disappearing cybersecurity buyer, marketers need a new playbook. That starts with meeting prospects where they already seek guidance, not where we hope they’ll look.

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