The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Contact-Level Intelligence for Cybersecurity Marketing & Sales

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Managed service platform identifies your buyer’s unique interests

Get intelligence on the world's most valuable cybersecurity decision-makers, generating over 15M unique monthly touch points on ISMG's media network.

Cybersecurity marketing teams  

Identify the cybersecurity topics your buyers care about. Build hyper-targeted awareness and demand campaigns.

Cybersecurity sales teams 

Prioritize prospects based on their engagement and intent, focusing efforts where they count.

White glove managed service

Identify the contacts interested in you now

Track buyer behaviors, content interactions, and engagement signals in real time to identify high-intent prospects and inform targeted sales and marketing outreach.

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Combine your high-intent contacts into a buying group

Monitor account-level engagement to eliminate redundant messaging, align marketing and sales efforts, and focus on accounts showing clear purchase intent.

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Use our black box data to scale what works

Use performance data to scale high-impact content and execute targeted ABM campaigns that engage key decision-makers and influence the buying process.

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Turn your overwhelmed sales team into smooth operators

Deliver buyer insights, engagement data, and reporting directly into sales workflows, ensuring seamless intelligence access without disrupting existing processes.

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Accelerate buyer trust 
and earn respect

Maintain a steady stream of content that reinforces brand authority, supports demand generation, and keeps your company visible to target audiences.

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Being a cybersecurity marketer is difficult

Data providers make empty promises, forcing you to survive on cold and irrelevant leads. Relying on inferior intelligence doesn’t cut it when you’re competing for the same buyers with 5,000+ vendors. You end up losing trust by being tone-deaf and disingenuous. We built Athena in response to the explosive market demand for cybersecurity intent data.

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Latest resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

Highlights from CyberTheory’s 2025 CISO Engagement Study

CyberTheory's 2025 CISO Engagement and Decision Drivers Study is live. The research has been visualized by the Cyentia Institute. If you're looking to understand how CISOs think and what content they consume, this resource provides data-backed insights to help you target them effectively and build trust.

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CISO Engagement and Decision Drivers Study

Learn what’s hot in this third installment of data-driven research from our exclusive partnership with Cyentia Institute, providing insights into where CISOs and cybersecurity buyers devote their attention.

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Proving Intelligence in AI Messaging

Cybersecurity buyers are no longer swayed by generic “AI-powered” claims—instead, they demand clear proof of intelligence through specific, outcome-driven messaging that demonstrates real value, transparency, and measurable impact.

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ISMG’s Apollo: Pioneering Enterprise AI for the Cybersecurity Industry

Discover Apollo, ISMG’s enterprise AI platform built for cybersecurity professionals. Powered by 1.7M+ pages of expert-vetted content, Apollo delivers real-time, verified insights for CISOs, marketers, and researchers. With advanced RAG architecture, semantic search, and role-specific AI agents, it’s the future of cybersecurity decision-making.

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The Free Tool That Fooled

A freemium cybersecurity tool generated 95% of pipeline for 18 months, earning a government site feature and positioning a cybersecurity vendor as a mission-driven brand, but its robust features cannibalized paid tier upgrades. Strategic alignment, usage limits, and clear premium differentiation are critical to balance lead generation with sustainable revenue in a commoditized market.

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Choosing Credible Cybersecurity B2B Influencers

Chasing big name B2B influencers in cybersecurity can do more harm than good because they lack topical credibility. Despite having a large audience, their message won't hit the targeted buying groups you care about most.

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Are You Ready to Take ABM to the Next Level?

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