We employ the use of many data analytics tools to assist with segmenting our visitors. From marketing automation systems and traffic analytics packages, to demographics analyzers and even pure server traffic – we are tracking every possible element of our subscribers.
Multi-Touch Leads
More interest is a sign of more intent.
Provide us with access to multiple assets, or have us create native content, and we’ll market them in waves to our subscribers most relevant to the topic(s) being promoted. A contact will only be considered a lead if and when that contact downloads 2 or more assets, and the contact meets your custom filter criteria.
Account Based Marketing
Target specific companies,
or let us identify prospects for you.
Option 1: Use a pre-defined whitelist of target accounts, including custom filter criteria, and generate leads only from those accounts.
Option 2: Using our own assets, we uncover interest in specific topics from multiple prospects at the same company. If the company and prospect demographics meet your filter criteria, you obtain a lead.
