The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Hit buyer pain points where they feel it most

Target 2M loyal subscribers who love cybersecurity and are curious to learn. ISMG focuses on audience relevance first, which means we can segment and target your message across a wide variety of parameters. Behavioral intelligence and reporting is available at the contact level through our Athena intent data engine. No other cybersecurity publisher can deliver this level of granularity and insight.

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Create a point of view with emotional vulnerability

We know crafting content isn’t simple—preferences vary, and tastes can be subjective. That’s where ISMG shines, drawing on two decades of experience. We’ll create digital storytelling campaigns in the format best suited to your goals, whether it's PDFs, websites, emails, videos, podcasts, or webinars. Then, we’ll leverage our omni-channel distribution strategies to test and refine your messaging and positioning until it hits the mark perfectly.

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Be associated with quality and respect with every touch

The ISMG brand is the world's most respected publisher of cybersecurity intelligence and education. Buyers feel comfortable consuming our unique content and have a higher likelihood of moving down your sales funnel through our trust bubble. Choose from a variety of branding options such as a category sponsorships, thought leadership interviews, and custom digital footprints.

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Make sure everything you say will get repeated

Team up with ISMG’s global editorial team and campaign strategists to design a research report from the ground up. We don't just hand you a finished product and walk away—we'll stick with you, amplifying your findings through our special distribution channels. Our research helps you build a powerful content foundation for multiple quarters and is designed to accelerate mainstream PR coverage.

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Move from cold leads to relevant behavior signals

Athena is ISMG’s secret weapon for decoding buyer intentions. Say goodbye to vanity metrics and hello to leads with contact-level intent data, empowering you to earn the trust and admiration of your sales team. Slash the time and cost of building a marketing operations team in half. No more years of tedious calibration, guesswork, or wrestling with onboarding tools—Athena puts you in the driver’s seat from day one with the necessary data to build a buyer audience.

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Cyber-first marketing agencies speak on your level

From developing your messaging framework to executing a comprehensive campaign strategy, we’ve assembled a team of experts specializing in cybersecurity marketing. Unlike traditional generalist agencies, we were on the other side of the equation. Our CISO advisory board offers a ground-level formula on what truly works, while our agency leaders bring an average of 20 years of experience, along with deep industry connections and hard-earned expertise, to guide you every step of the way.

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Relevant leads delivered in real time

ISMG focuses on audience relevance first. We offer a variety of segmentation options to ensure your content is displayed in the right place and at the right time. Behavioral intelligence and reporting are available at the contact level through our Athena intent data engine. No other cybersecurity publisher can deliver this level of granularity and insight. 

Eliminate manual effort in building ABM campaigns 

Reduce stress and time building an ABM list by eliminating multiple data sources and guesswork. Our Athena intent data engine can be your single cybersecurity buyer source of truth for building lists at the individual level as well as the account group. 

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Latest marketing resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

Proving Intelligence in AI Messaging

Cybersecurity buyers are no longer swayed by generic “AI-powered” claims—instead, they demand clear proof of intelligence through specific, outcome-driven messaging that demonstrates real value, transparency, and measurable impact.

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ISMG’s Apollo: Pioneering Enterprise AI for the Cybersecurity Industry

Discover Apollo, ISMG’s enterprise AI platform built for cybersecurity professionals. Powered by 1.7M+ pages of expert-vetted content, Apollo delivers real-time, verified insights for CISOs, marketers, and researchers. With advanced RAG architecture, semantic search, and role-specific AI agents, it’s the future of cybersecurity decision-making.

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The Free Tool That Fooled

A freemium cybersecurity tool generated 95% of pipeline for 18 months, earning a government site feature and positioning a cybersecurity vendor as a mission-driven brand, but its robust features cannibalized paid tier upgrades. Strategic alignment, usage limits, and clear premium differentiation are critical to balance lead generation with sustainable revenue in a commoditized market.

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Choosing Credible Cybersecurity B2B Influencers

Chasing big name B2B influencers in cybersecurity can do more harm than good because they lack topical credibility. Despite having a large audience, their message won't hit the targeted buying groups you care about most.

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Why Compliance Messaging is Ignored

Flaunting GDPR, SOC 2, or PCI DSS as unique features misses the mark—buyers expect these as table stakes. Instead, captivate them by showcasing outcomes

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Cybersecurity Purchases: Beyond CISO Control

CISOs don’t solely decide cybersecurity purchases. Diverse buying teams, including technical users, heavily influence decisions. Effective vendor strategies engage both executives and evaluators.

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