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Demand Generation

Your brand is only as strong as the community that supports it. Throughout the year, ISMG uses a number of vehicles to distribute content, including white papers, e-handbooks and case studies. ISMG also delivers informative videos, webinars and interviews on the ever-changing threat landscape.

Home Digital Solutions Demand Generation

Funnel to Product Mapping

With 650,000+ global subscribers, a total reach of 10 million professionals, and hundreds of events worldwide, we can surely help generate the quality, filtered leads you’re looking for.

We employ the use of many data analytics tools to assist with segmenting our visitors. From marketing automation systems and traffic analytics packages, to demographics analyzers and even pure server traffic – we are tracking every possible element of our subscribers.

Multi-Touch Leads
Account Based Marketing
Multi-Touch Leads

More interest is a sign of more intent.

Provide us with access to multiple assets, or have us create native content, and we’ll market them in waves to our subscribers most relevant to the topic(s) being promoted. A contact will only be considered a lead if and when that contact downloads 2 or more assets, and the contact meets your custom filter criteria.
Account Based Marketing

Target specific companies,
or let us identify prospects for you.

Option 1: Use a pre-defined whitelist of target accounts, including custom filter criteria, and generate leads only from those accounts.

Option 2: Using our own assets, we uncover interest in specific topics from multiple prospects at the same company. If the company and prospect demographics meet your filter criteria, you obtain a lead.

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About ISMG

Information Security Media Group (ISMG) is an intelligence and education firm focused exclusively on cybersecurity.

Our 30 global media properties provide security professionals and senior decision makers with industry and geo-specific news, research and educational events.

Learn more about us →
Request the Media Kit →

Press Releases

  • ISMG Launches CIO.inc – A New Global CIO Platform October 18, 2022
  • Shipra Malhotra Joins ISMG’s Global Editorial Team as Managing Editor September 30, 2022
  • CyberTheory Releases Their CISO Engagement and Decision Drivers Study August 1, 2022
View all press releases →

Contact ISMG

Global Headquarters:
902 Carnegie Center, Suite 430
Princeton, NJ 08540
+1-609-356-1499
info@ismg.io
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© 2022 Information Security Media Group, Corp.

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