The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Hit buyer pain points where they feel it most

Target 2M loyal subscribers who love cybersecurity and are curious to learn. ISMG focuses on audience relevance first, which means we can segment and target your message across a wide variety of parameters. Behavioral intelligence and reporting is available at the contact level through our Athena intent data engine. No other cybersecurity publisher can deliver this level of granularity and insight.

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Create a point of view with emotional vulnerability

We know crafting content isn’t simple—preferences vary, and tastes can be subjective. That’s where ISMG shines, drawing on two decades of experience. We’ll create digital storytelling campaigns in the format best suited to your goals, whether it's PDFs, websites, emails, videos, podcasts, or webinars. Then, we’ll leverage our omni-channel distribution strategies to test and refine your messaging and positioning until it hits the mark perfectly.

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Be associated with quality and respect with every touch

The ISMG brand is the world's most respected publisher of cybersecurity intelligence and education. Buyers feel comfortable consuming our unique content and have a higher likelihood of moving down your sales funnel through our trust bubble. Choose from a variety of branding options such as a category sponsorships, thought leadership interviews, and custom digital footprints.

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Make sure everything you say will get repeated

Team up with ISMG’s global editorial team and campaign strategists to design a research report from the ground up. We don't just hand you a finished product and walk away—we'll stick with you, amplifying your findings through our special distribution channels. Our research helps you build a powerful content foundation for multiple quarters and is designed to accelerate mainstream PR coverage.

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Move from cold leads to relevant behavior signals

Athena is ISMG’s secret weapon for decoding buyer intentions. Say goodbye to vanity metrics and hello to leads with contact-level intent data, empowering you to earn the trust and admiration of your sales team. Slash the time and cost of building a marketing operations team in half. No more years of tedious calibration, guesswork, or wrestling with onboarding tools—Athena puts you in the driver’s seat from day one with the necessary data to build a buyer audience.

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Cyber-first marketing agencies speak on your level

From developing your messaging framework to executing a comprehensive campaign strategy, we’ve assembled a team of experts specializing in cybersecurity marketing. Unlike traditional generalist agencies, we were on the other side of the equation. Our CISO advisory board offers a ground-level formula on what truly works, while our agency leaders bring an average of 20 years of experience, along with deep industry connections and hard-earned expertise, to guide you every step of the way.

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Relevant leads delivered in real time

ISMG focuses on audience relevance first. We offer a variety of segmentation options to ensure your content is displayed in the right place and at the right time. Behavioral intelligence and reporting are available at the contact level through our Athena intent data engine. No other cybersecurity publisher can deliver this level of granularity and insight. 

Eliminate manual effort in building ABM campaigns 

Reduce stress and time building an ABM list by eliminating multiple data sources and guesswork. Our Athena intent data engine can be your single cybersecurity buyer source of truth for building lists at the individual level as well as the account group. 

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Latest marketing resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

Keeping Systems and Software Up-to-Date: The Easiest Win

Hackers aren’t always looking for the hardest target—they’re looking for the easiest way in. For small businesses, outdated software is often that entry point. Sean Mack, founder of CXO Advisor, explains why regular updates and patching are critical for defense. By building an update routine and seeking external support when needed, businesses can close one of the most common—and preventable—gaps in their security posture. Sometimes, the easiest win is also the most powerful.

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The Power of a Clear Cybersecurity Strategy

Cybersecurity tools are everywhere, but without a clear strategy, small businesses risk wasting time and money. Sean Mack, founder of CXO Advisor, shares why aligning security efforts with business goals is essential. From identifying risks to setting priorities and accountability, a strategy keeps organizations focused and resilient. For companies without in-house expertise, external guidance can provide the clarity needed to cut through the noise and strengthen defenses.

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Building a Culture of Security Through Training and Openness

Technology alone can’t protect your business—your people play a crucial role in defending against cyber threats. Sean Mack, founder of CXO Advisor, emphasizes the importance of ongoing training and a culture where employees feel safe reporting issues. From phishing simulations to everyday password hygiene, consistent reinforcement builds confidence and trust. For small businesses, fostering this kind of security-first culture ensures employees aren’t just the weakest link—they’re the strongest defense.

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AI Fear & Risk Management White Paper

The AI Fear and Risk Management white paper delivers insight from CISOs and senior executives from CyberEdBoard who are already guiding AI adoption at scale.

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Backups: Your Safety Net Against Ransomware and Data Loss

Discover why secure, immutable, and tested backups are your last line of defense against ransomware and data loss—and how to implement them effectively.

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Cybersecurity GEO Tip #3: Question Type Coverage

Learn how question-based content, tailored to definitional, procedural, comparative, situational, and predictive queries, empowers marketers to dominate AI-driven narratives and establish authority in conversations that shape the industry.

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