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Content Strategy

Using Content to Uncover the Buying Process

ISMG’s content attracts buyers no matter where they are in the sales process.

Create a Need

News/Headlines create urgency and bring focus on a specific technology problem, which a prospect might not even know he/she has.

Study

Through use of studies and surveys, we validate a need.

Education

Webinars and in-person events allow buyers to learn more about a technical solution to a business problem.

Validation

Hear from other security professionals and vendor SMEs during podcasts and on ISMG Radio how they’ve put security technology solutions to work.

Security product decision-making is a group process involving different teams. From the hands- on IT practitioners all the way up the chain to executive management, it’s crucial to target them all with relevant product messaging.

Typical title levels accessing content

Strategy Setters

Board of Directors, CEO, President

Buyers

Executive Officers, Executive Senior VP

Decision Makers

Vice President, Director

Influencers

Manager, Supervisor

Typical job functions accessing content

  • Information Security
  • Information Technology
  • Compliance/Regulatory Affairs
  • Business Continuity
  • Attorney/General Counsel
  • Security/Data Architects
  • Fraud Prevention
  • Finance/Accounting
  • Payments/eBanking

About ISMG

Information Security Media Group (ISMG) is an intelligence and education firm focused exclusively on cybersecurity.

Our 30 global media properties provide security professionals and senior decision makers with industry and geo-specific news, research and educational events.

Learn more about us →
Request the Media Kit →

Press Releases

  • ISMG Launches CyberEd.io: A Comprehensive Education and Training Platform February 20, 2023
  • ISMG Launches CIO.inc – A New Global CIO Platform October 18, 2022
  • Shipra Malhotra Joins ISMG’s Global Editorial Team as Managing Editor September 30, 2022
View all press releases →

Contact ISMG

Global Headquarters:
902 Carnegie Center, Suite 430
Princeton, NJ 08540
+1-609-356-1499
info@ismg.io
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LinkedIn

© 2023 Information Security Media Group, Corp.

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