News/Headlines create urgency and bring focus on a specific technology problem, which a prospect might not even know he/she has.
ISMG’s content attracts buyers no matter where they are in the sales process.
Through use of studies and surveys, we validate a need.
Webinars and in-person events allow buyers to learn more about a technical solution to a business problem.
Hear from other security professionals and vendor SMEs during podcasts and on ISMG Radio how they’ve put security technology solutions to work.
Security product decision-making is a group process involving different teams. From the hands- on IT practitioners all the way up the chain to executive management, it’s crucial to target them all with relevant product messaging.
Typical title levels accessing content
Strategy Setters
Board of Directors, CEO, President
Buyers
Executive Officers, Executive Senior VP
Decision Makers
Vice President, Director
Influencers
Manager, Supervisor
Typical job functions accessing content
