The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Create Emotional Connections: Digital and In-Person

Unforgettable content creation begins with our deep understanding of the audience you want to target. From CISO to the cyber warriors in the trenches.

Product marketing, thought leadership, and customer storytelling—it's content we know best

For over two decades, we've been creating cutting-edge cybersecurity content since the days of dial-up and binder-bound slide decks.

Marketing

Amplify your campaigns with custom PDF, audio, and video targeting your audience’s unique interests.

Sales

Generate meaningful conversations and move prospects through the sales funnel.

C-Level

Position your organization as a thought leader, build credibility, and accelerates decision-making.

Tell your story the way your audience wants to hear it

Whether you have a well-defined messaging framework or need a partner to build everything from the ground up, we’re equipped to support you every step of the way

Custom Research & Thought Leadership

Surveys, reports, whitepapers, infographics, and executive briefs

Let's Brainstorm

Webinars & Virtual Events

Live/on-demand webinars, panel discussions, and digital roundtables

Design Campaign

Podcasts & Executive Interviews

Audio/video interviews, survey result podcasts, and thought leadership clips

Boook Interview

Sponsored Editorial & Native Content

Articles, native ads, and nurture campaign content

Explore Advertising Oppurtunities

Sales & Marketing Enablement Assets

One-pagers, battle cards, product sheets, and event materials

Design Collateral

Microsites & Digital Hubs

Branded resource centers and campaign content hubs

Build Site

Speak to your audience's intelligence

Editorial team guidance

Whether it’s whitepapers, webinars, case studies, or podcasts, we ensure your message is authentic and resonates with your target audience.

Precise audience targeting

With 38 media properties at our disposal we can filter your content distribution to those who are eager to hear your message.

Contact level insights

We monitor our audience at the contact level and share their behaviors with you so you can deliver high intent leads to the go-to-market team.

Omni-channel capabilities

Distribute your content across ISMG’s global platform. From webinars to newsletters, your message reaches cybersecurity professionals where they’re most engaged.

Thought leadership positioning

Position your brand as an industry authority by co-creating with ISMG. Our reputation enhances the credibility and trustworthiness of your message.

Buyer journey acceleration

High-quality content is the key to moving prospects down the funnel. ISMG creates assets that build trust, reduce hesitation, and encourage action.

Latest marketing resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

What’s the Future of Cybersecurity Content Gatekeeping?

“Traditional content gatekeeping is fading fast as AI search and abundant cybersecurity thought leadership make PDFs and white papers less enticing. To capture attention now, marketers must offer exclusive events, real communities, or tools so valuable that prospects willingly trade their contact information.”

What Intent Data Tells Us About CISOs in 2025

In 2025, CISOs aren’t just passive content consumers—they’re active researchers navigating an ecosystem of signals across editorial, event-driven, and third-party platforms. The CyberTheory/Cyentia report reveals how intent data shines a light on that journey, helping marketers detect momentum early and engage more meaningfully across the entire buying team.

What Makes a Cybersecurity Case Study Feel Inauthentic?

Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.

What 1,500 Hours of Cybersecurity Cold Calls Taught Me

Cold calling still works—especially when it’s built on insight, not scripts. After listening to over 1,500 hours of cybersecurity sales conversations, I’ve learned that trust isn’t earned with charm, but with relevance, timing, and empathy. The best reps show up informed, speak to real risks, and build credibility in under 30 seconds.

Highlights from CyberTheory’s 2025 CISO Engagement Study

CyberTheory's 2025 CISO Engagement and Decision Drivers Study is live. The research has been visualized by the Cyentia Institute. If you're looking to understand how CISOs think and what content they consume, this resource provides data-backed insights to help you target them effectively and build trust.

CISO Engagement and Decision Drivers Study

Learn what’s hot in this third installment of data-driven research from our exclusive partnership with Cyentia Institute, providing insights into where CISOs and cybersecurity buyers devote their attention.