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Data Security Summit, Seattle: September 30, 2025
Latest Resources
Cybersecurity GEO Tip #1: Answer Synthesis Mastery
Learn how large language models synthesize answers to optimize your cybersecurity content for AI search
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How to Survive as a Content Marketer in a Cybersecurity Startup
Being a content marketer in a cybersecurity startup is like assembling a jet mid-flight—navigating chaos, misaligned visions, and constant change. True success comes not from volume, but from crafting strategic, outcome-driven content and fighting for its visibility.
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What’s the Future of Cybersecurity Content Gatekeeping?
“Traditional content gatekeeping is fading fast as AI search and abundant cybersecurity thought leadership make PDFs and white papers less enticing. To capture attention now, marketers must offer exclusive events, real communities, or tools so valuable that prospects willingly trade their contact information.”
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What Intent Data Tells Us About CISOs in 2025
In 2025, CISOs aren’t just passive content consumers—they’re active researchers navigating an ecosystem of signals across editorial, event-driven, and third-party platforms. The CyberTheory/Cyentia report reveals how intent data shines a light on that journey, helping marketers detect momentum early and engage more meaningfully across the entire buying team.
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What Makes a Cybersecurity Case Study Feel Inauthentic?
Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.
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What 1,500 Hours of Cybersecurity Cold Calls Taught Me
Cold calling still works—especially when it’s built on insight, not scripts. After listening to over 1,500 hours of cybersecurity sales conversations, I’ve learned that trust isn’t earned with charm, but with relevance, timing, and empathy. The best reps show up informed, speak to real risks, and build credibility in under 30 seconds.