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Financial Services Summit, London, September 11 2025
Latest Resources
What’s the Future of Cybersecurity Content Gatekeeping?
“Traditional content gatekeeping is fading fast as AI search and abundant cybersecurity thought leadership make PDFs and white papers less enticing. To capture attention now, marketers must offer exclusive events, real communities, or tools so valuable that prospects willingly trade their contact information.”
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What Intent Data Tells Us About CISOs in 2025
In 2025, CISOs aren’t just passive content consumers—they’re active researchers navigating an ecosystem of signals across editorial, event-driven, and third-party platforms. The CyberTheory/Cyentia report reveals how intent data shines a light on that journey, helping marketers detect momentum early and engage more meaningfully across the entire buying team.
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What Makes a Cybersecurity Case Study Feel Inauthentic?
Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.
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What 1,500 Hours of Cybersecurity Cold Calls Taught Me
Cold calling still works—especially when it’s built on insight, not scripts. After listening to over 1,500 hours of cybersecurity sales conversations, I’ve learned that trust isn’t earned with charm, but with relevance, timing, and empathy. The best reps show up informed, speak to real risks, and build credibility in under 30 seconds.
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Highlights from CyberTheory’s 2025 CISO Engagement Study
CyberTheory's 2025 CISO Engagement and Decision Drivers Study is live. The research has been visualized by the Cyentia Institute. If you're looking to understand how CISOs think and what content they consume, this resource provides data-backed insights to help you target them effectively and build trust.
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CISO Engagement and Decision Drivers Study
Learn what’s hot in this third installment of data-driven research from our exclusive partnership with Cyentia Institute, providing insights into where CISOs and cybersecurity buyers devote their attention.