The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Financial Services Summit, London, September 11 2025



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Latest Resources

How Fortinet Drove $15M in SASE Pipeline with ISMG

Fortinet partnered with ISMG to amplify its Secure Access Service Edge (SASE) go-to-market strategy, combining content syndication, webinars, and executive roundtables with ISMG’s intent-driven insights. In just 12 months, the program generated $15.8M in pipeline, with $5.4M in closed-won deals and 7+ new Fortune 1000 buying teams engaged.

How High-Intent Leads Accelerate Pipeline and Maximize ROI

ISMG’s business-case study reveals how leading cybersecurity vendors are transforming pipeline performance with high-intent, contact-level leads. Discover proven strategies and real-world results — including faster conversions, larger deals, and ROI up to 21X.

Simplifying Technical Concepts for Cybersecurity Videos

If you want your audience to remember and care about your cybersecurity video content, focus on simplifying technical concepts. Here's how.

Exploiting Cybersecurity Buyer Intent Signals

Cybersecurity buyer intent signals reveal who is actively evaluating solutions, when they are most engaged, and how go-to-market teams can align efforts to accelerate revenue. Learn how to exploit them as a cybersecurity marketer!

What’s Trending in Cybersecurity Account Based Marketing?

Cybersecurity account-based marketing in 2025 is being transformed by AI-powered filtering, multi-channel intent signals, and deep sales alignment—making contact-level intelligence the universal key to cutting through noise, engaging true decision-makers, and accelerating pipeline growth.

Cybersecurity GEO Tip #2: Intent Clarity Optimization

Cybersecurity buyers don’t have time for fluff — they want clear, direct answers. By optimizing for intent clarity, your blogs can earn trust, rank higher in search, and guide readers naturally toward your solution.