The 2025 Cybersecurity Pulse Report: Advanced Threat Research Edition |

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Contact-Level Intelligence for Cybersecurity Marketing & Sales

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Empowering marketing and sales with Athena

Managed service platform identifies your buyer’s unique interests

Get intelligence on the world’s most valuable cybersecurity decision-makers, generating over 15M unique monthly touch points on ISMG’s media network.

Athena for marketing

From intent-driven demand generation to continuous lead intelligence, Athena empowers you to optimize budgets, nurture leads, and tailor content for impactful results.

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Athena for sales

From targeting new accounts and nurturing existing to prioritizing engagements and managing pipelines, Athena empowers you with data-driven insights for every stage of the sales journey.

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Built in response to our clients’ need for reliable contact-level intelligence

ISMG’s intent leads grant vendors direct access to engaged, high-intent buyers, fueled by trustworthy editorial content and first-party behavioral data. Unlike generic intent platforms which rely on third-party scraping, Athena’s data is derived from authentic interactions within the most respected source for industry news, information, education and networking.

Athena tackles your biggest ABM challenge

Enhance your Revenue Pipeline with Athena’s Contact-Level Intelligence. Athena's compelling combination of proprietary publisher signals, laser-focused keyword capture, and the unrivalled power to decipher behavioral intent at the contact and buying group level is tailored to meet your biggest ABM challenge.

Elevate your marketing strategy with Athena's precision insights

Reach the right audience every time

Utilize Athena's detailed insights to create highly targeted marketing campaigns that resonate with your audience.

○ Identify high-intent prospects for prioritized outreach
○ Tailor messaging to align with audience interests
○ Increase engagement and conversion rates with precision targeting

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Content that connects and converts

Leverage Athena's data to personalize content, ensuring it speaks directly to the needs and interests of your audience.

○ Develop content strategies based on audience behavior
○ Enhance engagement with personalized content offerings
○ Drive conversions through relevant and timely content

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Stay ahead with real-time market insights

Use Athena to stay ahead of market trends, adapting your marketing strategies to the evolving needs of your audience.

○ Transform general activity into a complete view of your account universe and user engagement
○ Understand your evolving trends earlier with real-time visibility into top research themes
○ Easily employ data-driven insights and expert analysis to enhance your entire GTM strategy

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Maximize your marketing spend

Athena helps you optimize your marketing ROI by focusing resources on the most promising leads and strategies.

○ Allocate budget to high-performing campaigns
○ Track and measure campaign performance for optimization
○ Achieve higher ROI through data-driven decision-making

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Transform your sales approach with Athena's actionable intelligence

Focus on the most promising leads

Athena enables sales teams to prioritize prospects based on their engagement and intent, focusing efforts where they count.

○ Identify high-intent prospects for prioritized outreach
○ Focus resources on leads most likely to convert
○ Streamline the sales pipeline for efficiency

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Engage with insights

Use Athena's detailed contact-level data to inform your outreach, making every interaction more relevant and impactful.

○ Tailor outreach strategies based on prospect behavior
○ Enhance engagement with personalized communication
○ Build stronger relationships through informed interactions

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Close deals faster

Accelerate your sales cycle with Athena by engaging with prospects who are ready to make decisions.

○ Engage with prospects at the right time in their journey
○ Reduce the length of the sales cycle with targeted interactions
○ Increase the speed of deal closures with timely engagement

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Expand your footprint in existing accounts

Identify opportunities for cross-selling and upselling within existing accounts using Athena's comprehensive insights.

○ Uncover new needs within existing accounts
○ Tailor offers for cross-selling and upselling
○ Strengthen and expand customer relationships

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How to influence the invisible cybersecurity buyer

In this on-demand interview, ISMG leaders Ron Glucksman, Managing Director of Growth Strategy, and Anna Delaney, Executive Director of Productions, unpack the new realities of cybersecurity marketing — where traditional funnels no longer capture how modern buyers make decisions.

White glove managed service

Identify the contacts interested in you now

Track buyer behaviors, content interactions, and engagement signals in real time to identify high-intent prospects and inform targeted sales and marketing outreach.

Combine your high-intent contacts into a buying group

Monitor account-level engagement to eliminate redundant messaging, align marketing and sales efforts, and focus on accounts showing clear purchase intent.

Use our black box data to scale what works

Use performance data to scale high-impact content and execute targeted ABM campaigns that engage key decision-makers and influence the buying process.

Turn your overwhelmed sales team into smooth operators

Deliver buyer insights, engagement data, and reporting directly into sales workflows, ensuring seamless intelligence access without disrupting existing processes.

Accelerate buyer trust 
and earn respect

Maintain a steady stream of content that reinforces brand authority, supports demand generation, and keeps your company visible to target audiences.

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Ready to experience the power of Athena for yourself?



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Latest resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

How to Influence the Invisible Cybersecurity Buyer

Today’s cybersecurity buyers operate in stealth, shaping vendor preferences before sales ever knows they exist. Traditional funnels can’t keep up, leaving vendors invisible when it matters most.   In this on-demand interview, ISMG experts reveal how intent-driven intelligence and trusted communities uncover hidden demand, fuel pipeline, and accelerate sales. Learn how to turn disappearing buyers into visible opportunities — before your competitors do. 

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Accelerating Cybersecurity Sales with Buyer Intelligence 

Having cybersecurity buyer intelligence at your fingertips changes everything. Athena delivers deep insights into what accounts are researching, which competitors they’re engaging with, and which stakeholders are actively involved.

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Balancing Pipeline with Your Cybersecurity Brand

Cybersecurity buyers are discerning. They don’t just buy from vendors; they buy from voices they believe in. By balancing precision targeting with consistent, credible storytelling, marketers can meet quarterly goals and build a brand that endures. 

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Engaging Cybersecurity Decision-Makers in Trusted Communities 

Modern B2B cybersecurity marketing isn’t just about content creation; it’s about credible content placement. The community ecosystem makes all the difference.

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Identifying the Invisible — How to Spot Anonymous Buyers Before They Enter Your Funnel 

Every buyer journey leaves behind intent signals — patterns of content consumption, topic research, and company-wide engagement. The key is connecting those dots. That’s exactly what Athena does: detecting when target accounts are actively researching cybersecurity topics,

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The Disappearing Buyer — Why Cybersecurity Marketers Need a New Playbook 

To win with today’s disappearing cybersecurity buyer, marketers need a new playbook. That starts with meeting prospects where they already seek guidance, not where we hope they’ll look.

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