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Get more cybersecurity buyers talking to you 

Guidance for every step of the cybersecurity marketing cycle

From strategy to execution, we’ll get your ideas resonating with the cybersecurity world. 

Strategy

We’ll build a framework that’s authentic to your buyer’s needs with measurable reporting.

  • Messaging/Positioning
  • Persona testing
  • Content strategy
  • Intent data targeting

Creative

No cookie cutter design or copycat deliverables allowed when working with us.

  • Branding
  • Visual identity
  • Website design
  • Marketing asset creation

Execution

Professionals to support those time-consuming areas that require niche expertise

  • Media planning /buying
  • Email/social media management
  • Search (SEO/SEM)
  • Public relations

Marketing agency built by CISO visionaries.

We were the world's first marketing advisory firm built from the ground up by CISOs. Today, hundreds of cybersecurity organizations trust us to help them go to market and drive revenue. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

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Marketing operations experts with a security soul

Xtra mile is a global B2B lifecycle marketing agency specializing in transforming customer engagement from acquisition to retention, particularly within the hi-tech and industrial sectors. Our lifecycle marketing approach is all about the value a company brings to all its shareholders.

Learn more about Xtramile

When you need something more cyber than a Madison Avenue marketing agency 

Intellectual capital support 

Use our specialized playbooks, battle-tested by practitioners, whether you need an extra hand or an entire auditorium. 

CISO Advisory Panel 

Pressure-test your messaging and positioning before it hits the market so you don’t waste resources. 

Sales knowledge transfer 

Ensure your campaign tactics lead to better human sales interaction so the go-to-market team can go beyond.  

Media production powerhouse 

World-class editorial and creative teams craft media that cybersecurity professionals love and trust—since 2006.  

Intelligence on 2M security practitioners 

Get access to ISMG intent data that’s so granular you can make your marketing decisions human to human. 

Proven track record

Hundreds of happy clients trust us to help them tackle their most challenging cybersecurity marketing endeavors

“Xtra mile gives us confidence in everything related to marketing. We define the objectives and they help us achieve them while managing all our marketing efforts, including planning and execution of yearly marketing plans, channel marketing campaigns, handling the work with our partners in Israel and abroad ”

Lior Dolphin

Security Account Manager, Cisco Security

Latest resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

Maximizing the Impact of Cybersecurity Events Marketing and Webinars

Cybersecurity events and webinars are powerful tools for trust-building, brand elevation, and lead generation—but only when executed strategically. From selecting relevant themes and engaging speakers to leveraging AI-driven personalization and post-event follow-ups, success lies in thoughtful planning and multi-channel promotion. This resource delivers actionable insights for maximizing the ROI of your cybersecurity marketing events, whether virtual, in-person, or hybrid. Learn how to align content with audience priorities, drive measurable engagement, and convert attendees into long-term advocates.

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Cybersecurity Social Media Marketing: How to Build Awareness & Generate Leads

As cyber threats surge worldwide, cybersecurity companies must go beyond traditional marketing to engage their audiences. Social media plays a pivotal role in educating stakeholders, establishing thought leadership, and generating qualified leads. When backed by strategic platform selection, consistent branding, and performance data, social media can effectively translate technical expertise into high-impact digital engagement. By simplifying complex concepts and targeting decision-makers across roles—from CISOs to non-technical executives—cybersecurity firms can amplify awareness and accelerate conversion.

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Building a Cybersecurity Marketing Plan: How to Define Goals, Target Audiences & Drive Growth

To succeed in the competitive cybersecurity market, organizations need more than a good product—they need a purpose-built marketing plan. Learn how to create a comprehensive cybersecurity marketing strategy that defines clear, SMART goals, targets decision-makers such as CISOs and IT directors, and develops a compelling value proposition. This guide breaks down how to align messaging with buyer pain points, drive qualified leads, and elevate your brand’s credibility across high-impact channels.

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Building a Strong Cybersecurity Brand: Strategies and Best Practices

In cybersecurity, your brand isn’t just a logo—it’s your promise of trust, credibility, and resilience. Effective branding showcases technical excellence while communicating reliability to C-suite leaders, IT teams, and compliance stakeholders alike. This article explores proven cybersecurity branding strategies—from establishing thought leadership and leveraging AI-driven messaging to building a compelling visual identity and tracking key performance metrics. Learn how to differentiate your organization, earn long-term trust, and lead with authority in a crowded, high-stakes market.

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Harnessing Data and Analytics to Improve Cybersecurity Marketing

Modern cybersecurity marketing requires more than intuition—it demands intelligence. By leveraging AI, predictive analytics, CRM integration, and marketing automation tools, cybersecurity marketers can craft precise, high-impact campaigns that convert. From real-time content personalization to behavioral lead scoring and multichannel engagement, discover how data-driven strategies can streamline operations, align marketing and sales, and elevate ROI.

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Cybersecurity Implications of AI Pulse Report 2025

The Cybersecurity Implications of AI Pulse Report 2025 provides an in-depth analysis of how AI is transforming the digital threat landscape, offering critical insights for security leaders, policymakers, and AI strategists.

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Let us bring your vision to life. Experts are standing by to help you meet your goals.

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