The 2025 Cybersecurity Pulse Report: Advanced Threat Research Edition |

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Get More Cybersecurity Buyers Talking to You 

Guidance for every step of the cybersecurity marketing cycle

From strategy to execution, we’ll get your ideas resonating with the cybersecurity world. 

Strategy

We’ll build a framework that’s authentic to your buyer’s needs with measurable reporting.

  • Messaging/Positioning
  • Persona testing
  • Content strategy
  • Intent data targeting

Creative

No cookie cutter design or copycat deliverables allowed when working with us.

  • Branding
  • Visual identity
  • Website design
  • Marketing asset creation

Execution

Professionals to support those time-consuming areas that require niche expertise

  • Media planning /buying
  • Email/social media management
  • Search (SEO/SEM)
  • Public relations

Marketing agency built by CISO visionaries.

We were the world's first marketing advisory firm built from the ground up by CISOs. Today, hundreds of cybersecurity organizations trust us to help them go to market and drive revenue. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

Learn More about CyberTheory

Marketing operations experts with a security soul

Xtra mile is a global B2B lifecycle marketing agency specializing in transforming customer engagement from acquisition to retention, particularly within the hi-tech and industrial sectors. Our lifecycle marketing approach is all about the value a company brings to all its shareholders.

Learn more about Xtramile

When you need something more cyber than a Madison Avenue marketing agency 

Intellectual capital support 

Use our specialized playbooks, battle-tested by practitioners, whether you need an extra hand or an entire auditorium. 

CISO Advisory Panel 

Pressure-test your messaging and positioning before it hits the market so you don’t waste resources. 

Sales knowledge transfer 

Ensure your campaign tactics lead to better human sales interaction so the go-to-market team can go beyond.  

Media production powerhouse 

World-class editorial and creative teams craft media that cybersecurity professionals love and trust—since 2006.  

Intelligence on 2M security practitioners 

Get access to ISMG intent data that’s so granular you can make your marketing decisions human to human. 

Proven track record

Hundreds of happy clients trust us to help them tackle their most challenging cybersecurity marketing endeavors

Xtra mile gives us confidence in everything related to marketing. We define the objectives and they help us achieve them while managing all our marketing efforts, including planning and execution of yearly marketing plans, channel marketing campaigns, handling the work with our partners in Israel and abroad

Lior Dolphin

Security Account Manager, Cisco Security

Latest resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

How Saviynt Turned Content into 300 High-Intent Leads

For Saviynt, one of the most innovative names in Identity and Access Management (IAM), the mission was clear: move beyond awareness and generate traction that converts. Read the full case study to learn how!

Black Hat USA 2025: Security in the Age of AI

Welcome to Information Security Media Group's Black Hat USA 2025 Compendium featuring latest insights from the industry's top cybersecurity researchers and defenders, as well as perspectives from CEOs, CISOs and government officials on the latest trends in cybersecurity in the age of artificial intelligence.

How to Influence the Invisible Cybersecurity Buyer

Today’s cybersecurity buyers operate in stealth, shaping vendor preferences before sales ever knows they exist. Traditional funnels can’t keep up, leaving vendors invisible when it matters most.   In this on-demand interview, ISMG experts reveal how intent-driven intelligence and trusted communities uncover hidden demand, fuel pipeline, and accelerate sales. Learn how to turn disappearing buyers into visible opportunities — before your competitors do. 

Accelerating Cybersecurity Sales with Buyer Intelligence 

Having cybersecurity buyer intelligence at your fingertips changes everything. Athena delivers deep insights into what accounts are researching, which competitors they’re engaging with, and which stakeholders are actively involved.

Balancing Pipeline with Your Cybersecurity Brand

Cybersecurity buyers are discerning. They don’t just buy from vendors; they buy from voices they believe in. By balancing precision targeting with consistent, credible storytelling, marketers can meet quarterly goals and build a brand that endures. 

Engaging Cybersecurity Decision-Makers in Trusted Communities 

Modern B2B cybersecurity marketing isn’t just about content creation; it’s about credible content placement. The community ecosystem makes all the difference.