Get More Cybersecurity Buyers Talking to You 

Guidance for every step of the cybersecurity marketing cycle

From strategy to execution, we’ll get your ideas resonating with the cybersecurity world. 

Strategy

We’ll build a framework that’s authentic to your buyer’s needs with measurable reporting.

  • Messaging/Positioning
  • Persona testing
  • Content strategy
  • Intent data targeting

Creative

No cookie cutter design or copycat deliverables allowed when working with us.

  • Branding
  • Visual identity
  • Website design
  • Marketing asset creation

Execution

Professionals to support those time-consuming areas that require niche expertise

  • Media planning /buying
  • Email/social media management
  • Search (SEO/SEM)
  • Public relations

Marketing agency built by CISO visionaries.

We were the world's first marketing advisory firm built from the ground up by CISOs. Today, hundreds of cybersecurity organizations trust us to help them go to market and drive revenue. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

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Marketing operations experts with a security soul

Xtra mile is a global B2B lifecycle marketing agency specializing in transforming customer engagement from acquisition to retention, particularly within the hi-tech and industrial sectors. Our lifecycle marketing approach is all about the value a company brings to all its shareholders.

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When you need something more cyber than a Madison Avenue marketing agency 

Intellectual capital support 

Use our specialized playbooks, battle-tested by practitioners, whether you need an extra hand or an entire auditorium. 

CISO Advisory Panel 

Pressure-test your messaging and positioning before it hits the market so you don’t waste resources. 

Sales knowledge transfer 

Ensure your campaign tactics lead to better human sales interaction so the go-to-market team can go beyond.  

Media production powerhouse 

World-class editorial and creative teams craft media that cybersecurity professionals love and trust—since 2006.  

Intelligence on 2M security practitioners 

Get access to ISMG intent data that’s so granular you can make your marketing decisions human to human. 

Proven track record

Hundreds of happy clients trust us to help them tackle their most challenging cybersecurity marketing endeavors

“Xtra mile gives us confidence in everything related to marketing. We define the objectives and they help us achieve them while managing all our marketing efforts, including planning and execution of yearly marketing plans, channel marketing campaigns, handling the work with our partners in Israel and abroad ”

Lior Dolphin

Security Account Manager, Cisco Security

Latest resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

Infographic: Cybersecurity Webinar Success Playbook

Download the infographic to see the full 5-phase framework and start transforming your cybersecurity webinars into a scalable demand generation engine.

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25 Webinar Promotion Tactics Every Cyber Marketer Needs to Steal

Cybersecurity marketers face relentless competition for attention. This guide outlines 25 proven promotion tactics to amplify webinars, research reports, and podcasts across paid, owned, and earned channels. Learn how to sharpen your hook, optimize distribution, segment follow-up, and turn multi-format content campaigns into measurable pipeline impact.

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Traits of High Performing Cybersecurity Presenters

The speakers who generate pipeline in cybersecurity aren't just technically sharp — they've mastered the art of transferring emotion, not just information. Here's what sets them apart.

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Don’t Let a Salesperson Run Your Webinar

Most cybersecurity webinars fail before anyone registers—not because of the topic or the speaker, but because there's no real storyline driving it.

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How to Extend the Life of Your Webinar

Cybersecurity webinars often end prematurely. Not because of a technical glitch, but because the marketing team has not designed them for momentum. Here's how make your webinars last a long time.

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Building High-Intent PDFs from Your Webinar

Cybersecurity webinars can build a powerful PDF content foundation to understand buyer intent. We share the top asset types, beyond the traditional whitepaper.

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Let us bring your vision to life. Experts are standing by to help you meet your goals.

Contact us