6 Considerations for marketing to OT decision makers

As a marketing leader in the cybersecurity industry, you understand the importance of staying ahead of market trends and customer needs. We’re excited to share an invaluable resource that will help you refine your messaging and strategy when targeting the critical manufacturing sector.

6 Considerations for Marketing to OT Security Decision Makers

This concise infographic offers key insights to guide your marketing efforts:

• Emphasize OT-IT convergence in your messaging
• Address ransomware threats specific to manufacturing
• Develop persona-centric marketing strategies
• Highlight total cost of ownership and scalability
• Champion proactive, risk-based security approaches
• Leverage OT-specific events and thought leadership