Webinar: The Cybersecurity Marketer's Events Strategy for 2026

Register for the webinar

Get More Cybersecurity Buyers Talking to You 

Guidance for every step of the cybersecurity marketing cycle

From strategy to execution, we’ll get your ideas resonating with the cybersecurity world. 

Strategy

We’ll build a framework that’s authentic to your buyer’s needs with measurable reporting.

  • Messaging/Positioning
  • Persona testing
  • Content strategy
  • Intent data targeting

Creative

No cookie cutter design or copycat deliverables allowed when working with us.

  • Branding
  • Visual identity
  • Website design
  • Marketing asset creation

Execution

Professionals to support those time-consuming areas that require niche expertise

  • Media planning /buying
  • Email/social media management
  • Search (SEO/SEM)
  • Public relations

Marketing agency built by CISO visionaries.

We were the world's first marketing advisory firm built from the ground up by CISOs. Today, hundreds of cybersecurity organizations trust us to help them go to market and drive revenue. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

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Marketing operations experts with a security soul

Xtra mile is a global B2B lifecycle marketing agency specializing in transforming customer engagement from acquisition to retention, particularly within the hi-tech and industrial sectors. Our lifecycle marketing approach is all about the value a company brings to all its shareholders.

Learn more about Xtramile

When you need something more cyber than a Madison Avenue marketing agency 

Intellectual capital support 

Use our specialized playbooks, battle-tested by practitioners, whether you need an extra hand or an entire auditorium. 

CISO Advisory Panel 

Pressure-test your messaging and positioning before it hits the market so you don’t waste resources. 

Sales knowledge transfer 

Ensure your campaign tactics lead to better human sales interaction so the go-to-market team can go beyond.  

Media production powerhouse 

World-class editorial and creative teams craft media that cybersecurity professionals love and trust—since 2006.  

Intelligence on 2M security practitioners 

Get access to ISMG intent data that’s so granular you can make your marketing decisions human to human. 

Proven track record

Hundreds of happy clients trust us to help them tackle their most challenging cybersecurity marketing endeavors

“Xtra mile gives us confidence in everything related to marketing. We define the objectives and they help us achieve them while managing all our marketing efforts, including planning and execution of yearly marketing plans, channel marketing campaigns, handling the work with our partners in Israel and abroad ”

Lior Dolphin

Security Account Manager, Cisco Security

Latest resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

Cloud-Native Application Protection Platform (CNAPP) Market Guide

ISMG’s new Cloud-Native Application Protection Platform (CNAPP) Market Guide 2025 reveals how enterprises are consolidating security operations and adopting AI-driven prevention strategies to stay ahead of evolving threats.

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Month 3: The Cybersecurity Content Engine

In Month 3 as a cybersecurity marketer, you transform momentum into a content engine—repurposing webinars, testing messages, and scaling reach through syndication, live engagement, and data-driven lead generation.

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Your Second Month as a Cybersecurity Marketer

In month two of your 30-60-90-day plan as a cybersecurity marketer, it’s time to turn insights into action. One of the fastest ways to build credibility and generate leads is through a strategic, high-impact webinar. This 10-step guide walks you through choosing the right topic, promoting effectively, managing presenters, and maximizing ROI to prove your value and keep your momentum strong.

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Your First 30 Days as Cybersecurity Marketer

Your first 30 days as a cybersecurity marketer will define how you’re seen for the rest of your tenure. You don’t have time to play “brand strategist” while the founders are waiting for leads. Skip the marketing theater — the frameworks, personas, and PowerPoint promises. Instead, start by building structured conversations, not content inventories. Learn what’s really being said (and not said). Deliver quick, emotional-connection content that hits the market fast. Marketing is subjective until MQLs start coming in — so move like a monster truck: deliberate, confident, unstoppable. In cybersecurity, momentum isn’t optional — it’s survival.

Read more

How Saviynt Turned Content into 300 High-Intent Leads

For Saviynt, one of the most innovative names in Identity and Access Management (IAM), the mission was clear: move beyond awareness and generate traction that converts. Read the full case study to learn how!

Read more

Black Hat USA 2025: Security in the Age of AI

Welcome to Information Security Media Group's Black Hat USA 2025 Compendium featuring latest insights from the industry's top cybersecurity researchers and defenders, as well as perspectives from CEOs, CISOs and government officials on the latest trends in cybersecurity in the age of artificial intelligence.

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Let us bring your vision to life. Experts are standing by to help you meet your goals.

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