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Contact-Level Intent for Cybersecurity Marketing & Sales

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Managed service platform identifies your buyer’s unique interests

2M+ senior decision-makers, 500K daily touchpoints—unmatched cybersecurity intelligence at your fingertips

Cybersecurity marketing teams  

Identify the cybersecurity topics your buyers care about. Build hyper-targeted awareness and demand campaigns.

Cybersecurity sales teams 

Focus on accounts and contacts that matter most and close deals faster by reducing lead nurturing.

White glove managed service

Identify the contacts interested in you now

Track buyer behaviors, content interactions, and engagement signals in real time to identify high-intent prospects and inform targeted sales and marketing outreach.

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Combine your high-intent contacts into a buying group

Monitor account-level engagement to eliminate redundant messaging, align marketing and sales efforts, and focus on accounts showing clear purchase intent.

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Use our black box data to scale what works

Use performance data to scale high-impact content and execute targeted ABM campaigns that engage key decision-makers and influence the buying process.

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Turn your overwhelmed sales team into smooth operators

Deliver buyer insights, engagement data, and reporting directly into sales workflows, ensuring seamless intelligence access without disrupting existing processes.

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Accelerate buyer trust 
and earn respect

Maintain a steady stream of content that reinforces brand authority, supports demand generation, and keeps your company visible to target audiences.

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Being a cybersecurity marketer is difficult

Data providers make empty promises, forcing you to survive on cold and irrelevant leads. Relying on inferior intelligence doesn’t cut it when you’re competing for the same buyers with 5,000+ vendors. You end up losing trust by being tone-deaf and disingenuous. We built Athena in response to the explosive market demand for cybersecurity intent data.

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Latest resources

Learn how to better plan your cybersecurity marketing strategy and campaign activities.

Maximizing the Impact of Cybersecurity Events Marketing and Webinars

Cybersecurity events and webinars are powerful tools for trust-building, brand elevation, and lead generation—but only when executed strategically. From selecting relevant themes and engaging speakers to leveraging AI-driven personalization and post-event follow-ups, success lies in thoughtful planning and multi-channel promotion. This resource delivers actionable insights for maximizing the ROI of your cybersecurity marketing events, whether virtual, in-person, or hybrid. Learn how to align content with audience priorities, drive measurable engagement, and convert attendees into long-term advocates.

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Cybersecurity Social Media Marketing: How to Build Awareness & Generate Leads

As cyber threats surge worldwide, cybersecurity companies must go beyond traditional marketing to engage their audiences. Social media plays a pivotal role in educating stakeholders, establishing thought leadership, and generating qualified leads. When backed by strategic platform selection, consistent branding, and performance data, social media can effectively translate technical expertise into high-impact digital engagement. By simplifying complex concepts and targeting decision-makers across roles—from CISOs to non-technical executives—cybersecurity firms can amplify awareness and accelerate conversion.

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Building a Cybersecurity Marketing Plan: How to Define Goals, Target Audiences & Drive Growth

To succeed in the competitive cybersecurity market, organizations need more than a good product—they need a purpose-built marketing plan. Learn how to create a comprehensive cybersecurity marketing strategy that defines clear, SMART goals, targets decision-makers such as CISOs and IT directors, and develops a compelling value proposition. This guide breaks down how to align messaging with buyer pain points, drive qualified leads, and elevate your brand’s credibility across high-impact channels.

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Building a Strong Cybersecurity Brand: Strategies and Best Practices

In cybersecurity, your brand isn’t just a logo—it’s your promise of trust, credibility, and resilience. Effective branding showcases technical excellence while communicating reliability to C-suite leaders, IT teams, and compliance stakeholders alike. This article explores proven cybersecurity branding strategies—from establishing thought leadership and leveraging AI-driven messaging to building a compelling visual identity and tracking key performance metrics. Learn how to differentiate your organization, earn long-term trust, and lead with authority in a crowded, high-stakes market.

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Harnessing Data and Analytics to Improve Cybersecurity Marketing

Modern cybersecurity marketing requires more than intuition—it demands intelligence. By leveraging AI, predictive analytics, CRM integration, and marketing automation tools, cybersecurity marketers can craft precise, high-impact campaigns that convert. From real-time content personalization to behavioral lead scoring and multichannel engagement, discover how data-driven strategies can streamline operations, align marketing and sales, and elevate ROI.

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Cybersecurity Implications of AI Pulse Report 2025

The Cybersecurity Implications of AI Pulse Report 2025 provides an in-depth analysis of how AI is transforming the digital threat landscape, offering critical insights for security leaders, policymakers, and AI strategists.

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