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Contact-Level Intelligence for Cybersecurity Marketing & Sales

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Athena for sales

From targeting new accounts and nurturing existing to prioritizing engagements and managing pipelines, Athena empowers sales with data-driven insights to inform every stage of the sales journey.

 

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Athena for marketing

Identify the right buying teams earlier using contact-level intelligence (CLI). Activate ISMG channels your audience already trusts, to nurture buying teams over time and earn a place on day-one shortlists.
 

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Athena case studies

“We knew someone at JPMorgan was researching our product category…but who? Hundreds of people fit our ICP. How were we supposed to follow-up?”

Two case studies explore CLI’s impact on client pipeline.

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Reliable contact-level intelligence
built on unmatched first-party data

Athena is built on proprietary first-party signals from cybersecurity leaders’ real behavior across ISMG’s ecosystem.

It captures what leaders read and research across ISMG’s media network, what priorities get debated and validated at executive events, what’s top-of-mind inside major enterprises through private CISO communities, and what organizations consume through ISMG’s CyberEd training platform to build skills and close gaps.

The result is a higher-quality foundation of intent data that drives the right outreach at the right time.

Data from the largest network of cybersecurity leaders

38 media properties | 500k daily audience interactions | 400 cybersecurity events

Athena tackles your biggest ABM challenge

Enhance your Revenue Pipeline with Athena’s Contact-Level Intelligence. Athena's compelling combination of proprietary publisher signals, laser-focused keyword capture, and the unrivalled power to decipher behavioral intent at the contact and buying group level is tailored to meet your biggest ABM challenge.

Elevate your marketing strategy with Athena's precision insights

Always-On Presence, Not One-Time Touches

Athena’s detailed insights create highly targeted ABM campaigns that resonate with your audience.

○ Identifies high-intent prospects and buying groups for prioritized outreach
○ Brand visibility is sustained over time, reinforcing awareness as buyer interest evolves
○ Precision targeting to reach the right audience and increase their conversion rates

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Content that connects and converts

Athena tracks engagement with sponsored content, webinars, and thought leadership — providing contact-level visibility into what resonates and how buyers interact with your message.

○ Personalize content, ensuring it speaks to the needs and interests of your audience
○ Drive conversions through relevant and timely successive content
○ Develop content strategies based on audience engagement

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Stay ahead with real-time market insights

Use Athena to stay ahead of market trends, adapting your marketing strategies to the evolving needs of your audience.

○ Transform general activity into a complete view of your account universe and user engagement
○ Understand your evolving trends earlier with real-time visibility into top research themes
○ Easily employ data-driven insights and expert analysis to enhance your entire GTM strategy

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Maximize your marketing spend

Using contact-level intelligence, Athena ensures influence reaches the right people within each account, not just anonymous audiences, across digital, event, and experiential channels.

○ Achieve higher ROI through data-driven decision making and allocation
○ Visibility into active contacts and buying groups enables more informed outreach and follow-up
○ Prioritize the right buyers, influence demand early, and accelerate opportunities

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Transform your sales approach with Athena's actionable intelligence

Focus on the most promising leads

Athena enables sales teams to prioritize prospects based on their engagement and intent, focusing efforts where they count.

○ Identify high-intent prospects for prioritized outreach
○ Focus resources on leads most likely to convert
○ Streamline the sales pipeline for efficiency

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Engage with insights

Use Athena's detailed contact-level data to inform your outreach, making every interaction more relevant and impactful.

○ Tailor outreach strategies based on prospect behavior
○ Enhance engagement with personalized communication
○ Build stronger relationships through informed interactions

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Engage with confidence

Athena generates awareness by retargeting prospects already exhibiting intent, through successive messaging on trusted ISMG channels.

○ Engage in meaningful conversations with prospects that have already developed brand awareness and buying team consensus.
○ Shorten sales cycles by focusing on the leads’ and teams ready to engage by exhibiting multiple sponsor interactions.
○ Sales are reinforced throughout the journey with high-impact branding targeted at engaged prospects and buying teams.

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Close deals faster

Accelerate your sales cycle with Athena by engaging with prospects who are ready to make decisions.

○ Engage with prospects at the right time in their journey
○ Reduce the length of the sales cycle with targeted interactions
○ Increase the speed of deal closures with timely engagement

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Influence the invisible cybersecurity buyer

In this on-demand interview, ISMG leaders Ron Glucksman, Managing Director of Growth Strategy, and Anna Delaney, Executive Director of Productions, unpack the new realities of cybersecurity marketing — where traditional funnels no longer capture how modern buyers make decisions.

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Discover how Athena helps cybersecurity go to market teams

Read the latest thought leadership and case studies from the Athena team

The Most Overused Word in Cybersecurity Marketing

In cybersecurity marketing, the word “signal” has become wildly overused—often standing in for something it is not: buyer intent. Signals are observations. Intent is motivation. Confusing the two leads to inflated dashboards, low-quality leads, and sales teams chasing activity instead of action. This article breaks down the difference between signals and intent using real-world examples, industry insight, and a few uncomfortable truths (plus an unfortunate amount of kale). If you want to understand when engagement actually predicts buying behavior—and when it’s just noise—this is your map.

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How to Influence the Invisible Cybersecurity Buyer

Today’s cybersecurity buyers operate in stealth, shaping vendor preferences before sales ever knows they exist. Traditional funnels can’t keep up, leaving vendors invisible when it matters most.   In this on-demand interview, ISMG experts reveal how intent-driven intelligence and trusted communities uncover hidden demand, fuel pipeline, and accelerate sales. Learn how to turn disappearing buyers into visible opportunities — before your competitors do. 

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Accelerating Cybersecurity Sales with Buyer Intelligence 

Having cybersecurity buyer intelligence at your fingertips changes everything. Athena delivers deep insights into what accounts are researching, which competitors they’re engaging with, and which stakeholders are actively involved.

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Balancing Pipeline with Your Cybersecurity Brand

Cybersecurity buyers are discerning. They don’t just buy from vendors; they buy from voices they believe in. By balancing precision targeting with consistent, credible storytelling, marketers can meet quarterly goals and build a brand that endures. 

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Engaging Cybersecurity Decision-Makers in Trusted Communities 

Modern B2B cybersecurity marketing isn’t just about content creation; it’s about credible content placement. The community ecosystem makes all the difference.

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Identifying the Invisible — How to Spot Anonymous Buyers Before They Enter Your Funnel 

Every buyer journey leaves behind intent signals — patterns of content consumption, topic research, and company-wide engagement. The key is connecting those dots. That’s exactly what Athena does: detecting when target accounts are actively researching cybersecurity topics,

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