How High-Intent Leads Accelerate Pipeline and Maximize ROI
ISMG’s Athena Intent Programs deliver measurable ROI by generating verified, high-intent leads that convert into real pipeline and revenue for cybersecurity vendors. Unlike generic third-party platforms, ISMG captures intent through first-party, opt-in interactions across the industry’s most trusted cybersecurity media network—giving sales and marketing teams access to intelligence they can act on with confidence.
In this comprehensive business-case study, discover:
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How high-intent, contact-level leads unlock visibility into the exact buyers driving research.
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Why traditional intent platforms fail to accelerate pipeline — and how ISMG closes the gap.
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Real-world strategies top cybersecurity vendors used to shorten sales cycles and boost conversions.
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Vendor-specific examples proving 12X–21X ROI through ISMG’s Athena Intent Lead Program.
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How marketing and sales teams achieve true alignment with data they trust.