Demand Intelligence:
Drive Better Quality Leads with Athena

Athena's intent-driven intelligence enhances ABM with real-time, contact-level signals from ISMG's cybersecurity network. Gain actionable insights that empower sales and marketing.

Why you should use Athena
  • Athena transforms your ABM initiatives with real-time, contact-level intent and leads, drawn from millions of proprietary signals from ISMG’s cybersecurity network.

  • Surround and engage targeted buying teams through an orchestrated multi-channel campaign.

  • Elevate your brand with co-branded thought-leadership content distributed across ISMG channels trusted by 1.8MM.

  • Orchestrated as a managed service by seasoned cybersecurity campaign strategists, with the flexibility to be as hands on as you like.

Athena Tackles Your Biggest ABM Challenge

Enhance your Revenue Pipeline with Athena’s Contact-Level Intelligence

Athena's compelling combination of proprietary publisher signals, laser-focused keyword capture, and the unrivalled power to decipher behavioral intent at the contact and buying group level is tailored to meet your biggest ABM challenge.

How It Works

Provide Actionable Contact-Level Intelligence for Marketing & Sales

Athena aggregates millions of proprietary first-party audience engagements to produce contact-level buyer intent and key insights that arm marketers and sellers with who to target, what to communicate, and how to optimize messaging.

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Empowering Sales and Marketing with Athena

For Sales

Leverage Athena to Maximize Your Limited Time With Prospects

  • Engage buying teams
  • Personalize outreach
  • Close deals faster
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For Marketing

Enhance your Revenue Pipeline with Athena’s Contact-Level Intelligence

Whereas other intent solutions capture account buying signals, Athena pinpoints real time contact-level buyer engagement from the ISMG cybersecurity ecosystem.

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Better Signals. Sharper Insights.

Our custom-built algorithm observes and measures proprietary on- and offline activities across ISMG’s global cybersecurity network, including media properties, executive events, CISO network and paid education.

1.8M IT/cybersecurity contacts, worldwide

Opt-In ISMG Community

37 cybersecurity sites with 500K daily digital interactions

ISMG Digital Publisher Network

27K attendees

Summit to In-Person Summit

3,000 attendees

Roundtable to In-Person Roundtable

2,000 CISO members

CISO Executive Networking

2,500 members

Corporate Paid Education

Powering Your Growth With Advanced Market Intelligence

Leverage data-driven insights to make informed decisions, identify opportunities, and drive sustainable growth in a competitive landscape.

Comprehensive Tracking and Analysis

Complete signal visibility across ISMG’s news, education, networking and information network. Detailed intent scoring is derived from thousands of cybersecurity-specific product categories

Navigate the Path From Interest to Buyer

Identify early indicators that suggest potential interest in a specific cybersecurity product category

Access Real-Time Behavioral Intelligence

Proprietary first-party intent data drives account, contact targeting, engagement account and contact scoring (for orchestration in-platform and integration with client map)

Simplify Revenue-Related Tasks

Custom-built, easy-to-use dashboard designed to streamline revenue operation. Account-based display ads point traffic to ISMG content hub