Live webinar | Navigating cyber risk without a full-time CISO

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January 2026
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Events planning, GTM strategy, latest blog posts.

The Cybersecurity Marketer's Events Strategy for 2026

Join CyberTheory and ISMG for a data-driven session revealing exactly what top cybersecurity vendors did in 2025 to reduce sales cycles, break through market noise, and drive the most tactical conversions from their events spend.

With direct insights from your target buyers, this webinar will equip you with the information to de-risk your 2026 GTM, tighten your event strategy, and build conversion-ready pipeline right into the planning stages.

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Latest Resources

Avoid the Smoke Machine

The cybersecurity smoke machine is a founder's worst marking nightmare. Learn how to avoid being sucked into it by committing to one clear thesis and running tight, objective experiments that force reality to show up fast.

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Month 3: The Cybersecurity Content Engine

In Month 3 as a cybersecurity marketer, you transform momentum into a content engine—repurposing webinars, testing messages, and scaling reach through syndication, live engagement, and data-driven lead generation.

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Your Second Month as a Cybersecurity Marketer

In month two of your 30-60-90-day plan as a cybersecurity marketer, it’s time to turn insights into action. One of the fastest ways to build credibility and generate leads is through a strategic, high-impact webinar. This 10-step guide walks you through choosing the right topic, promoting effectively, managing presenters, and maximizing ROI to prove your value and keep your momentum strong.

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Your First 30 Days as Cybersecurity Marketer

Your first 30 days as a cybersecurity marketer will define how you’re seen for the rest of your tenure. You don’t have time to play “brand strategist” while the founders are waiting for leads. Skip the marketing theater — the frameworks, personas, and PowerPoint promises. Instead, start by building structured conversations, not content inventories. Learn what’s really being said (and not said). Deliver quick, emotional-connection content that hits the market fast. Marketing is subjective until MQLs start coming in — so move like a monster truck: deliberate, confident, unstoppable. In cybersecurity, momentum isn’t optional — it’s survival.

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How Saviynt Turned Content into 300 High-Intent Leads

For Saviynt, one of the most innovative names in Identity and Access Management (IAM), the mission was clear: move beyond awareness and generate traction that converts. Read the full case study to learn how!

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Accelerating Cybersecurity Sales with Buyer Intelligence 

Having cybersecurity buyer intelligence at your fingertips changes everything. Athena delivers deep insights into what accounts are researching, which competitors they’re engaging with, and which stakeholders are actively involved.

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