How Fortinet Drove $15M in SASE Pipeline with ISMG
When Fortinet set out to scale demand for its Secure Access Service Edge (SASE) solutions, the challenge was clear: build a high-quality pipeline with a lean team while proving ROI. By partnering with ISMG, Fortinet unlocked the insights, reach, and execution power needed to exceed aggressive goals.
???? Key Results
$15.8M in pipeline influenced (2024)
$7.5M in pipeline generated year-to-date (2025)
$5.4M in closed-won opportunities (2024)
50%+ of leads at Director level or higher
7+ new Fortune 1000 buying teams engaged within 60 days
What Made the Difference
Targeted Content Syndication aligned with Fortinet’s Target Account List (TAL)
High-impact Webinars, including “Rethinking Network Security in the Age of SASE”
Executive Roundtables that fostered trust and peer engagement
Athena Intelligence to identify and prioritize real buyer intent signals
Proactive Campaign Support that lightened the load for a lean marketing team
“ISMG knows their audience. They know what works. You can put your trust in them.”
— Andrew Daniel, Marketing Leader, Fortinet