CISO Engagement and Decision Drivers Study
ISMG Announces Strategic Growth Investment From Peak Rock Capital Affiliate
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You're a cybersecurity field marketer and there's always pressure something will go wrong. Live events, in particular can unexpectedly unravel when several small assumptions collide at the worst possible moment. Here's a 5 step checklist to ensure things go smoothly, even when the stars don't align.
We spoke with some of ISMG’s most data-driven customers about how they quantify event success. That distinction has helped these cybersecurity marketers forecast event-generated pipeline with roughly 90% accuracy. Their methods are not particularly glamorous. They depend on clear stage definitions, verified engagement signals, historical conversion data, and the discipline to remove opportunities that no longer deserve to be counted.
If you want to know what's really happening in cybersecurity, don't ask a vendor. Ask the people who spend their days in rooms full of practitioners with no agenda beyond understanding the problem. That's the vantage point ISMG's editors occupy. At our roundtables, workshops and dinners across the country, they sit shoulder to shoulder with CISOs and security leaders and they're trusted precisely because they aren't perceived as sellers. They bring intellectual curiosity instead of a pitch. Our news may not always be first to break, but it goes deeper, and that depth is what earns practitioners' candor.