FREE TOOL

Cybersecurity Content Performance Anxiety?

68% of cybersecurity buyers consume at least three pieces of content before engaging with a vendor. Launch the free tool and see how you can improve.

Launch Assessment

How well are you distributing your cybersecurity content?

Find out in three minutes by taking the assessment

IDENTIFY GAPS

Content gap prioritization

Most distribution audits stop at channel checklists. This one scores you across eight dimensions — from channel mix and editorial reach to always-on consistency and co-creation — so you know precisely where your strategy is strong and where it's costing you pipeline.

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MAP THE JOURNEY

Buyer behavior mapping

Cybersecurity buyers complete 70–75% of their research before they ever speak to a vendor. The audit identifies whether your content is showing up during that window — in the trusted, independent environments where purchase decisions are shaped — or whether you're invisible at the most critical stage of the buying journey.

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PLAN NEXT STEPS

Actionable prioritization, defined

You don't just get a score. Based on your results, you receive a personalized distribution profile — from The Invisible Marketer to The Trust-First Marketer — with four specific, sequenced recommendations tailored to where you are today and what will move the needle fastest.

*Note, timeline for illustrative purposes only.

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12-question assessment

Developed by the data science team at ISMG

The tool scores your distribution strategy across eight dimensions and gives you a clear picture of where buyers are researching without finding you.

Cybersecurity Content Distribution Audit

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