ATHENA INTENT

It's Not Just AI. It's Athena Intent.

Athena uses real behavior from the ISMG community to reveal what your audience truly cares about. You can target smarter, focus on the right people, and build stronger campaigns.

Watch the Video Speak to the team

REAL PEOPLE. REAL RESULTS.

AI GOT THIS *

See how cybersecurity marketers, sellers, and strategists use ISMG’s Athena Managed Service Platform to turn intelligence into impact.

meet the characters

Putting the intent in intelligence

Cybersecurity GTM teams deserve the right market intelligence, not a blanket AI tool. Poor data leads to wasting energy on the wrong contacts and building messaging that misses the mark. Let’s discover how Athena leverages ISMG black box data of millions of cybersecurity professionals and has a pulse on what can make an impact NOW.

PRODUCT

Turn your content into conversions.

Product Marketers need more than guesswork. Athena reveals the intent topics buyers care about now, guiding messaging, feature stories, and campaign priorities.

With contact-level intelligence, Jennifer's content becomes more relevant, drives stronger engagement, and delivers meaningful conversions worth amplifying across the market.

SALES

Stop chasing leads. Start closing deals.

Account Executives often waste time on cold leads and lack visibility into the full buying group, slowing deal momentum. Athena unifies high-intent contacts and delivers intelligence across the entire account.

With clear insights, AEs like Chad can prioritize the right stakeholders, personalize outreach, and drive faster, more predictable deal progression. And that's how he can afford his Ferrari :)

SDR

Move from cold calling to smart selling.

SDRs need more than a list of names. Athena delivers contact-level and topical relevance, powered by buyer intent signals.

With actionable insights, Arnold can reach out with confidence, build trust from the very first interaction, and convert conversations into qualified opportunities faster. Sometimes they become a whale of a deal!

DEMAND

Bring credibility to your lead delivery.

Demand Generation Managers like Vanessa are tired of false promises and fragmented lead sources. Athena changes the game by focusing on high-quality contacts within a trusted infosec ecosystem.

With richer behavioral data and verified buyer intent, lead programs deliver warmer, more engaged prospects that sales teams actually want to pursue.

CMO

Improve pipeline performance with precision.

CMOs are done chasing volume over value. Athena replaces low-quality leads with high-intent contacts who are ready to engage. Jacob can sit back and relax, demonstrating stronger pipeline growth, higher conversion rates, and measurable revenue impact.

With seamless Salesforce integration, marketing and sales gain the visibility and analytics needed to optimize every program and prove ROI.

*Disclaimer: This video was produced by the creative team at ISMG.Studio — a work of art lovingly crafted with the help of Artificial Intelligence. No human actors were exploited, no animals were inconvenienced, and no robots were harmed (though several were mildly overworked and are now seeking firmware updates). All scenes are entirely synthetic. Any resemblance to real people, places, or coherent logic is purely coincidental — and probably the AI’s fault.

Story & Screenplay: Ron Glucksman, Henry Kogan
Directed by: Henry Kogan
Executive Producers: Mike D’Agostino, Martin Vickery, Chase Anderson