ISMG Acquires INE to Advance Global Cyber Readiness Across Every Discipline and Role

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Guidance for every step of the cybersecurity marketing cycle

From strategy to execution, we’ll get your ideas resonating with the cybersecurity world. 

Strategy

We’ll build a framework that’s authentic to your buyer’s needs with measurable reporting.

  • Messaging/Positioning
  • Persona testing
  • Content strategy
  • Intent data targeting

Creative

No cookie cutter design or copycat deliverables allowed when working with us.

  • Branding
  • Visual identity
  • Website design
  • Marketing asset creation

Execution

Professionals to support those time-consuming areas that require niche expertise

  • Media planning /buying
  • Email/social media management
  • Search (SEO/SEM/GEO)
  • Public relations

Marketing agency built by CISO visionaries.

We were the world's first marketing advisory firm built from the ground up by CISOs. Today, hundreds of cybersecurity organizations trust us to help them go to market and drive revenue. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

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Marketing operations experts with a security soul

Xtra mile is a global B2B lifecycle marketing agency specializing in transforming customer engagement from acquisition to retention, particularly within the hi-tech and industrial sectors. Our lifecycle marketing approach is all about the value a company brings to all its shareholders.

Learn more about Xtramile

When you need something more cyber than a Madison Avenue marketing agency 

Intellectual capital support 

Use our specialized playbooks, battle-tested by practitioners, whether you need an extra hand or an entire auditorium. 

CISO Advisory Panel 

Pressure-test your messaging and positioning before it hits the market so you don’t waste resources. 

Sales knowledge transfer 

Ensure your campaign tactics lead to better human sales interaction so the go-to-market team can go beyond.  

Media production powerhouse 

World-class editorial and creative teams craft media that cybersecurity professionals love and trust—since 2006.  

Intelligence on 2M security practitioners 

Get access to ISMG intent data that’s so granular you can make your marketing decisions human to human. 

Proven track record

Hundreds of happy clients trust us to help them tackle their most challenging cybersecurity marketing endeavors

“Xtra mile gives us confidence in everything related to marketing. We define the objectives and they help us achieve them while managing all our marketing efforts, including planning and execution of yearly marketing plans, channel marketing campaigns, handling the work with our partners in Israel and abroad ”

Lior Dolphin

Security Account Manager, Cisco Security

Latest resources

Learn how to plan your cybersecurity marketing strategy and campaign activities.

Buying Cybersecurity Intent Data, Part 1: Where’s the Proof?

Four questions that separate cybersecurity buyer research from a very impressive pile of market noise.

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Stop Studying Your Competitors

A cybersecurity competitor's digital marketing often focuses on how the company wants to be perceived. It doesn't necessarily tell you why customers buy from them, why prospects reject them, or what makes buyers nervous enough to consider switching.

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Building Value Props From Customer Objections

Cybersecurity customer objections can reveal where your value proposition is weak and show marketers exactly what proof, urgency, or differentiation buyers still need.

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When AI Makes the Mistake, Who Owns the Breach?

Autonomous systems are creating decisions faster than organizations are assigning responsibility for them. But who ultimately has the responsibility for a breach when not every decision was human.

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The Art of Cybersecurity Video Repurposing

Ever try to take a long form cybersecurity video and chop it up into smaller clips? In theory this practice saves time but the reality creates lackluster content.

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What Makes a Cybersecurity Case Study Feel Inauthentic?

Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.

Read more

Let us bring your vision to life. Experts are standing by to help you meet your goals.

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